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Updated RecentlySecond Cup vs Jazen Tea Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Second Cup vs Jazen Tea including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $300,000 - $500,000 | $186,600 - $339,730 |
| Franchise Fee | $25,000 | $15,000 |
| Royalty Fee | 7.5% | 4% |
| Advertising Fee | 2% | 2% |
| Year Founded | 1975 | 2012 |
| Year Franchised | 1975 | 2013 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 50 hours Classroom Training: 40 hours |
| Support | - | Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | - | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | Yes | - |
| International Expansion | Yes | Yes |
Company Overviews
About Second Cup
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
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About Jazen Tea
Jazen Tea was founded in San Jose, California in 2012. Now Jazen Tea operates 18 locations internationally. The company was founded on the simple principal that real fruits and fresh ingredients are the foundation for the best tasting fruit teas, never a powder mix. Our simple yet sound business model has helped us thrive in the expanding fruit and boba tea industry.