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Updated RecentlySecond Cup vs Aroma Joe's Coffee Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Second Cup vs Aroma Joe's Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $300,000 - $500,000 | $25,500 - $602,000 |
| Franchise Fee | $25,000 | $15,000 |
| Royalty Fee | 7.5% | 8% |
| Advertising Fee | 2% | 4.5% |
| Year Founded | 1975 | 2000 |
| Year Franchised | 1975 | 2013 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 45 hours Classroom Training: 30 hours |
| Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Co-op Advertising National Media Regional Advertising Social media Website development Loyalty program/app |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | Yes | - |
| International Expansion | Yes | - |
Company Overviews
About Second Cup
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
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About Aroma Joe's Coffee
Aroma Joe’s Coffee is now offering franchises in the states of Maine, New Hampshire, Florida, Massachusetts, Pennsylvania and Vermont. Surrounding areas and additional states will be added in the future. We appreciate your interest in the growth of our brand and look forward to seeing you at one of our sales seminars.