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Below is an in-depth analysis and side-by-side comparison of Second Cup vs Cafe Barbera including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $300,000 - $500,000 | $187,000 - $305,000 |
Franchise Fee | $25,000 | $35,000 |
Royalty Fee | 7.5% | 6% |
Advertising Fee | 2% | $500/mo. or 1% Local +$350 Nat'l |
Year Founded | 1975 | 1870 |
Year Franchised | 1975 | 2007 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | - |
Support | - | - |
Marketing | - | We have always relied upon a community outreach and participation philosophy that customers understand as supportive of their personal lives and interests. That same “good life” marketing strategy is being applied to the Cafè Barbera brand. Family, friends, neighbors, schools, employers, congregations, service and social groups, non-profits and associations, fan/booster clubs and athletics all connect as groups with a shared, common interest in which the Cafè Barbera brand can participate and be engaged. |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | Yes | - |
International Expansion | Yes | Yes |
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
It all starts with coffee from Italy’s oldest coffee roasting company.
Southern Italy 1870. The bracing air of early morning is enriched with intense fragrance in via Garibaldi where the little shop of colonial products radiate light and aromas onto the street. The source of this aroma is the coffee shop of Domenico Barbera, "the magician”, as his affectionate customers nicknamed him. Every day Domenico roasts fresh coffee with passion and dedication on his new coal-fired roaster, "Tornado” that was pride and joy of the Barbera family.
Cafè Barbera provides a great opportunity to own a business with a
rich tradition and history in a great industry.
Cafè Barbera is
committed to helping you reach your dreams of success and independence
by always treating you with the same care, dedication and attention to
detail of our founder so that you too may enjoy "the good life.”
A Cafè Barbera Franchise receives the following benefits: