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Updated RecentlySecond Cup vs Caffe Bene Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Second Cup vs Caffe Bene including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $300,000 - $500,000 | $414,500 - $899,600 |
| Franchise Fee | $25,000 | $35,000 |
| Royalty Fee | 7.5% | 6.9% |
| Advertising Fee | 2% | 3% |
| Year Founded | 1975 | 2008 |
| Year Franchised | 1975 | 2008 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | On-The-Job Training: 1 week Classroom Training: 1 week |
| Support | - | Purchasing Co-ops Meetings/Conventions |
| Marketing | - | National Media |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | Yes | - |
| International Expansion | Yes | Yes |
Company Overviews
About Second Cup
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
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About Caffe Bene
In 2012, Caffe Bene, a traditional European coffee house from South Korea, expanded to the Philippines. The Caffe Bene Franchise is now rapidly expanding in a very competitive market and gaining more and more loyal customers with their delectable food items which are served in a relaxed environment to help customers chill right in the middle of the busy metro.
Caffe Bene leads the consumer trend of coffee market in South Korea and is paving the way to better coffee from their exclusive selection of only 2% of the best coffee beans. And where better to invest than in a franchise that is becoming the new leader in the coffee market.Franchising Caffe Bene has 5 easy steps:
application, review, interview, approval and the grand opening.