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Updated RecentlySecond Cup vs AraVita Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Second Cup vs AraVita including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $300,000 - $500,000 | $113,400 - $181,200 |
| Franchise Fee | $25,000 | $19,900 |
| Royalty Fee | 7.5% | 4.5% |
| Advertising Fee | 2% | 2% |
| Year Founded | 1975 | 2013 |
| Year Franchised | 1975 | 2016 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 43 hours Classroom Training: 37 hours |
| Support | - | Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection |
| Marketing | - | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | Yes | - |
| International Expansion | Yes | Yes |
Company Overviews
About Second Cup
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
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About AraVita
Owning an ARAVITA franchise provides you an opportunity to partner with an industry leader in a highly competitive industry whose sales grow more and more annually. Do not let the competitive nature of the industry stifle you. Our concept is unlike any other. We have geared our company to provide you with knowledge, support and training that will allow you to effectively meet and surpass any consumer expectations.
Offerings
We offer two different types of franchise opportunities.
- You can choose to own a single unit franchise which allows you to operate your own ARAVITA in a protected territory of your choice.
- We also offer area development Franchises for those looking to lock down a larger territory and slowly build a series of ARAVITA locations/territories.