Second Cup vs Cocoa Grinder Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Second Cup vs Cocoa Grinder including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Second Cup Franchise
Cocoa Grinder Franchise
Investment $300,000 - $500,000$178,730 - $265,100
Franchise Fee $25,000$20,000
Royalty Fee 7.5%6%
Advertising Fee 2%-
Year Founded 19752013
Year Franchised 19752017
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Second Cup Franchise
Cocoa Grinder Franchise
Experience Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day.-

Financing Options
 
Second Cup Franchise
Cocoa Grinder Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Second Cup Franchise
Cocoa Grinder Franchise
Training -On-The-Job Training: 2 weeks+
Support -Meetings/Conventions Grand Opening Online Support Field Operations
Marketing -Regional Advertising
Operations -Absentee Ownership Allowed

Expansion Plans
 
Second Cup Franchise
Cocoa Grinder Franchise
US Expansion -Yes
Canada Expansion Yes-
International Expansion YesYes

Company Overviews

About Second Cup

Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.

In addition to coffee-based beverages, Second Cup cafés carry a variety of complimentary products, including fresh locally baked goods and Better For You smoothies. Recently, we’ve introduced Pinkberry® frozen yogurt into cafés across the country and Second Cup has the exclusive rights to this category in Canada.


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#49 in Canada's Top franchises.

About Cocoa Grinder

Started by Abdul Elenani in his college years during 2013, Cocoa Grinder is more than a coffee shop. It’s an idea that for the hardworking individual of today, convenience is everything: why shouldn’t you have your specialty cup o’joe and healthy meal in the same place? Perfect for the person on the go, or the busy individual seeking to get some work done, Cocoa Grinder offers the perfect environment to enhance your daily grind or take a well-deserving break from it.

Types of Franchise

Type A
Model Type A is our most common store type. It is incorporated within an existing building. The average square footage is 1300 SF. This allows for a full kitchen which serves hot food and the various beverages. This store type is also equipped with a handicap accessible bathroom and storage area.
Type B
Model Type B is a stand alone building that averages 3500 square feet. The property also includes a parking lot for it’s customers. This store type is equipped with more bathrooms than the original to accommodate for a larger number of customers. It has the option of also including a drive-through for customers on-the-go.
Type C
Model Type C is ideal for placement within malls, airports, train stations, and places of the sort. It is a compressed version but still serves the same amazing food and beverages. The size of this store can be averaged at around 400 square feet.
Type D
Model Type D is very similar to model type C. The difference between the 2 is that model type D can be placed in the center of a mall rather than being an enclosed location. It still serves the same amazing food and beverages but also allows room for customers to sit on the perimeter of the booth. With this model type, customers can get the full 360 degree view and experience of Cocoa Grinder.
Veteran Incentives  Franchise fee waived, royalty fee reduced to 3% (only in NY, NJ, PA)