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Updated RecentlySecond Cup vs Euro Cafe Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Second Cup vs Euro Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $300,000 - $500,000 | $248,400 - $445,500 |
| Franchise Fee | $25,000 | $15,000 |
| Royalty Fee | 7.5% | 4.5% |
| Advertising Fee | 2% | 1% |
| Year Founded | 1975 | 1997 |
| Year Franchised | 1975 | 2017 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | - | Classroom Training: 243 hours |
| Support | - | Grand Opening |
| Marketing | - | - |
| Operations | - | Number of Employees Required to Run: 17 |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | Yes | - |
| International Expansion | Yes | - |
Company Overviews
About Second Cup
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
In addition to coffee-based beverages, Second Cup cafés carry a variety of complimentary products, including fresh locally baked goods and Better For You smoothies. Recently, we’ve introduced Pinkberry® frozen yogurt into cafés across the country and Second Cup has the exclusive rights to this category in Canada.
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#49 in Canada's Top franchises.
About Euro Cafe
Owning a Euro Café provides you an opportunity to partner with an industry leader in a highly competitive industry whose sales grow more and more annually. Do not let the competitive nature of the industry stifle you. Our concept is unlike any other. We have geared our company to provide you with knowledge, support and training that will allow you to effectively meet and surpass any consumer expectations.- Produces and serves the highest quality specialty coffee, hot and cold.
- Serves a variety of healthy food, like basmati rice bowls and salad bowls, custom-made to order.
- Offers a variety of grab-and-go items as each location demands.
- Provides customers with a comfortable, social, and friendly atmosphere with free Wi-Fi.
Euro Café offers a comprehensive and hands on training program in order to ensure that franchisee are 100% equipped with the knowledge, skills and expertise to successfully operate their own center. Our multi-phase training includes hours of hands on training at one of our already established locations in addition to many hours of ongoing support at your newly established location.