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Updated Recentlyam/pm Convenience Stores vs RaceTrac Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of am/pm Convenience Stores vs RaceTrac including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $440,291 - $10,405,152 | $1,000,000 - $1,400,000 |
| Franchise Fee | $40,000 - $70,000 | $25,000 |
| Royalty Fee | 11%-14% | 3.5% |
| Advertising Fee | 5.5% | 1.5% |
| Year Founded | 1975 | 1934 |
| Year Franchised | 1979 | 1934 |
| Term Of Agreement | - | 10 years |
| Term Of Agreement | - | 10 years |
| Renewal Fee | $35K-60K | - |
Business Experience Requirements |
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| Experience | - U.S. citizenship, or permanent resident alien status with a minimum age of 21 years old - Personal participation in operating a retail facility (minimum of 40 hours per week) - Successfully complete all training requirements - Good credit record / credit history evidenced by prompt payment of all financial obligations - Liquid capital required may be $1,200,000 or higher - Possess an entrepreneurial attitude, creativity and the ability to make sound business decisions - Ability to create and implement a comprehensive business plan - Ability to successfully execute the am/pm franchise operational procedures - Excellent project management skills and attention to detail - Ability to obtain/qualify for a beer and wine sales license for off-site consumption | The company is seeking qualified candidates to bring their talents to its growing brand. RaceTrac franchisees should have strategic agility, business acumen, integrity and the ability to build an effective team. Ideal candidates will possess a desire to join a hands-on business opportunity where franchisees are actively involved in the day-to-day operations. Finally, potential franchisees should have a net worth of at least $700,000 and liquidity of at least $350,000. Candidates who meet these preliminary qualifications will be required to make an initial investment ranging from approximately $1 million to $1.4 million. Figures vary depending on the size of the store, store location, and equipment costs. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | On-The-Job Training: 120 hours Classroom Training: 66 hours Additional Training: In-class sessions & hands-on training | As a franchisee, RaceTrac will provide you with all of the tools necessary to run a RaceTrac store, including a comprehensive training program and our proven experience in marketing, operations and merchandising. RaceTrac’s training team will provide new franchisees an extensive training program that consists of classroom and in-store instruction. Our comprehensive training will teach you how to deliver great service to guests who come to your modern, convenient store for quality food offers and wide product selection. |
| Support | Ongoing Support Purchasing Co-ops Toll-Free Line Grand Opening Field Operations | The RaceTrac operations team will begin supporting you immediately. The local regional team will support the franchisee with their intimate knowledge of Central Florida and business operations. This regional support includes a direct relationship with one of our dedicated Operations Supervisors. RaceTrac will also provide the franchisee with store opening support to assist with re-opening activities and make sure they get off to a great start as a RaceTrac franchisee. |
| Marketing | Co-op Advertising Regional Advertising Social media Loyalty program/app | - |
| Operations | Number of Employees Required to Run: 10 | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About am/pm Convenience Stores
A Brand That Stands Apart
Powerful, distinctive branding is the cornerstone of am/pm's high visibility in the convenience-store industry. Wherever our stores are located, am/pm enjoys broad name recognition as a result of our familiar trademarks and distinctive marketing.
By combining top brands with our own unique, in-demand offerings, am/pm franchises will continue to lead in the convenience-store industry.
* Proprietary offers such as Fast Food, Coffee & Fountain Drinks differentiates am/pm from the competition
* Innovative marketing, branding & media advertising helps support business growth
* The BP am/pm Franchise offer is leveraged by BP's strong gas brand of Amoco fuels
Day or Night, am/pm Stores are Always There to Serve Their Customers
Our success depends on your success. At BP am/pm facilities you will find commitment to excellence and an emphasis on respect in how we treat our customers and each other. am/pm convenience stores offer a fast, fun, dynamic and rewarding experience.
The World of am/pm
Petroleum - Convenience store growth is an unstoppable force - an evolving industry with high customer demand. The BP and am/pm brands are uniquely positioned to meet these needs - and to open a world of opportunity for you.
am/pm is the convenient place for customers to get meals, drinks and snacks with just the right ambiance.
Our success depends on your success. At am/pm, you will find commitment to excellence and an emphasis on respect in how to treat your customers.
am/pm offers a fast, fun dynamic and rewarding environment.
With am/pm you get a thoroughly distinctive brand and comprehensive support for your business.
A key element of am/pm's convenience strategy is the delivery of a differentiated and distinctive offer focused on meeting the needs of your customers.
Veteran Incentives 50% off franchise fee
#158 in Franchise 500 for 2020.About RaceTrac
Headquartered in Atlanta, Georgia, family-owned RaceTrac has been serving guests since 1934 and now operates over 500 convenience store locations in Georgia, Florida, Louisiana and Texas. While operating under its mission of making people’s lives simpler and more enjoyable, many RaceTrac stores feature Swirl World frozen desserts, an expanded coffee bar, seating areas and free Wi-Fi. The company has been named a top workplace across the four states in which it operates, and has been recognized on Forbes list of largest private companies every year since 1998. In 2014,
Convenience StoreDecisions named RaceTrac as its “Chain of the Year.” RaceTrac willexpand into Tennessee beginning in 2019.