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Below is an in-depth analysis and side-by-side comparison of Pizza Factory vs Persona Wood Fired Pizzeria including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $372,000 - $562,000 | $242,650 - $506,600 |
Franchise Fee | $30,000 | $25,000 - $35,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | 3% | 2% |
Year Founded | 1979 | 2012 |
Year Franchised | 1985 | 2014 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | $5000 | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/Yes | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 214 hours Classroom Training: 26 hours Additional Training: At training store | - |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 8 - 10 | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | - |
Family owned and operated since its founding in 1979, Oakhurst, California-based Pizza Factory prepares pizzas, pasta, calzones and other favorites for its customers throughout the western United States and China.
When Danny and Carol Wheeler opened the first restaurant near Yosemite National Park, it was called Danny's Red Devil Pizza. A name change and a few years later, the first franchise was opened with the help of Ron and Joyce Willey.
Pizza Factory franchises are offered in three sizes - full, mid and express. Full and mid-sized restaurants can either stand-alone or operate within large strip and shopping centers. Express locations can operate within resorts, malls, convenience stores, gas stations and grocery stores.
Seeking new franchise units in the following states:
Arizona, California, Idaho, Montana, Nevada, Oregon and Washington
Persona Wood Fired Pizzeria is the only "Create Your Own" concept of its kind that was developed by two Chefs - one classically trained and the other an Italian Pizzaiolo and World Pizza Champion. Persona's exceptional quality starts with our fresh and extremely high quality ingredients. We craft an authentic Neapolitan pizza from imported "00" flour imported from Naples, Italy. The vine ripe plum tomatoes grown for our tomato sauce are sourced from the San Joaquin Valley. Our hand-made meatballs, sausage and sauces have all won gold medal acclaim worldwide, and we think your taste buds will agree. You can choose from one of our chef inspired specialty pizzas or create your own with over 30 toppings to choose from. Our expert pizza makers will create your pizza just the way you like it. Your imagination and creativity is the only limit! Once your pizza assembly is complete, we bake it in one of our imported Italian Marra Forni wood fired ovens. At 800 degrees, 90 seconds is all it takes to produce a pizza that is crispy and chewy in the Neapolitan tradition. Craving something from the garden? Our freshly tossed salads are a great complement to your wood fired pizza. Our award- winning dressings are all made from scratch. Complete your experience with our rich gelato hand-made locally by an Austrian-trained gelato chef.