Scooter's Coffeehouse vs Heidi's Brooklyn Deli Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Scooter's Coffeehouse vs Heidi's Brooklyn Deli including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Scooter's Coffeehouse Franchise
Heidi's Brooklyn Deli Franchise
Investment $389,942 - $860,654$300,000 - $400,000
Franchise Fee $40,000$35,000
Royalty Fee 6%6%
Advertising Fee 2%-
Year Founded 19981994
Year Franchised 20022004
Term Of Agreement 10 years15 years
Term Of Agreement 10 years15 years
Renewal Fee $5000-


Business Experience Requirements

 
Scooter's Coffeehouse Franchise
Heidi's Brooklyn Deli Franchise
Experience --

Financing Options

 
Scooter's Coffeehouse Franchise
Heidi's Brooklyn Deli Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/YesNo/No
Start-up Costs No/YesNo/No
Equipment No/YesNo/No
Inventory No/YesNo/No
Receivables No/YesNo/No
Payroll No/YesNo/No

Training & Support

 
Scooter's Coffeehouse Franchise
Heidi's Brooklyn Deli Franchise
Training On-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse -
Support Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform-
Marketing Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app-
Operations Absentee Ownership Allowed

Number of Employees Required to Run: 3 - 12

-

Expansion Plans

 
Scooter's Coffeehouse Franchise
Heidi's Brooklyn Deli Franchise
US Expansion Yes-
Canada Expansion NoNo
International Expansion NoNo

Company Overviews

About Scooter's Coffeehouse

In a vibrant market, differentiation is the key to success. At Scooter's we have developed a singular "premium" identity that sets our coffeehouses apart from the competitors and allows us to occupy a unique position in the industry. Scooter's dedication to the premium experience has created a difference that customers appreciate. Our coffee tastes different because it is different.
 The premium experience begins with our coffee, but it doesn't end there. Our corporate philosophy dictates that everything the customers taste, see, hear and feel should reinforce the premium philosophy.
 * Our coffee is served exclusively in Insulair's new triple-wall insulated cup, a unique solution recognized as one of the top innovations of 2005 by Inc. Magazine. Triple-wall cups are a quality alternative to polystyrene foam and non-insulated cups with paper sleeves.
 * Our specialty drinks are created with Monin syrups, widely recognized as the world's premier flavoring. Unlike many popular flavorings, Monin syrups are made from natural fruits, nuts and spices, and contain no fat or cholesterol.
 * Our mocha drinks are blended with Monin premium chocolate syrups, a rich and superior alternative to powdered flavorings.
 * Our store locations are aesthetically designed to emphasize the premium experience. Equipment, art, furniture and accessories are carefully designed to reinforce the message that our customers receive the best. This unique identity has turned Scooter's into the largest locally-owned coffee franchise in the Midwest.

From the very beginning, Scooter's has provided a true premium experience. Now, we are taking that experience to the rest of the nation, providing opportunities to share in the same success that has become a hallmark of the Scooter's brand.
Franchisor is seeking new franchise units in the following regions/states:Alabama, Arkansas, Arizona, Colorado, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Kentucky, Louisiana, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Mexico, Nevada, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Wisconsin, Wyoming

The total investment necessary to begin operation of a Scooter's Drive-Thru Kiosk (Kiosk) franchise is from $389,942 to $685,874. This includes $110,000 to $135,000 that must be paid to the franchisor or an affiliate.
The total investment necessary to begin operation of a Scooter's Drive-Thru Coffeehouse (Coffeehouse) franchise is from $552,676 to $860,654. This includes $110,000 to $135,000 that must be paid to the franchisor or an affiliate.

Veteran Incentives  $20,000 credit toward first-year product
"World     "Entrepreneur
#225 in Franchise 500 for 2020.
#103 in Franchise 500 for 2021.








About Heidi's Brooklyn Deli

 

Since being founded in 1994, Heidi's Brooklyn Deli has remained a family-owned and community oriented company and seeks partners who honor 'those' same values.

We provide extensive training before, during and after your store opening.
We are your partner as long as you are part of Heidi's family.
Our bread and recipes are made from scratch the old fashioned way in each location...Yes, you will learn how to bake!
Whenever possible, we source nitrate-free, hormone-free and antibiotic-free meats and organic cheeses. Our sources are often family-owned humane farms and ranches with sustainable practices.
We are committed to sourcing more & more of our building materials & products from environmentally-friendly partners with sustainable practices.
We want to be your neighborhood choice for breakfast, lunch and dinner. Our food is special, therefore we do not seek to be on every street corner.
We seek to find the right location and using our decades of experience, design a store that is cost efficient to build and cost effective to operate.