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Below is an in-depth analysis and side-by-side comparison of Scooter's Coffeehouse vs Pinkberry including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $389,942 - $860,654 | $150,000 - $500,000 |
Franchise Fee | $40,000 | $45,000 |
Royalty Fee | 6% | 6% |
Advertising Fee | 2% | 2% local +2%Nat'l |
Year Founded | 1998 | 2005 |
Year Franchised | 2002 | 2005 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5000 | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 3 - 12 | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
In a vibrant market, differentiation is the key to success. At Scooter's we have developed a singular "premium" identity that sets our coffeehouses apart from the competitors and allows us to occupy a unique position in the industry. Scooter's dedication to the premium experience has created a difference that customers appreciate. Our coffee tastes different because it is different.
The premium experience begins with our coffee, but it doesn't end there. Our corporate philosophy dictates that everything the customers taste, see, hear and feel should reinforce the premium philosophy.
* Our coffee is served exclusively in Insulair's new triple-wall insulated cup, a unique solution recognized as one of the top innovations of 2005 by Inc. Magazine. Triple-wall cups are a quality alternative to polystyrene foam and non-insulated cups with paper sleeves.
* Our specialty drinks are created with Monin syrups, widely recognized as the world's premier flavoring. Unlike many popular flavorings, Monin syrups are made from natural fruits, nuts and spices, and contain no fat or cholesterol.
* Our mocha drinks are blended with Monin premium chocolate syrups, a rich and superior alternative to powdered flavorings.
* Our store locations are aesthetically designed to emphasize the premium experience. Equipment, art, furniture and accessories are carefully designed to reinforce the message that our customers receive the best.
This unique identity has turned Scooter's into the largest locally-owned coffee franchise in the Midwest.
THE LEADING, ENDURING, FROZEN YOGURT BRAND Since Pinkberry's dispatch in 2005, the Company has set up a prevailing authority position in the solidified yogurt classification and a faction like after with its clients. Pinkberry has appreciated energetic gathering and solid development all through its home market of Los Angeles and has turned out to be for all intents and purposes synonymous with quality solidified yogurt. This fervor has now come to the nation over to the New York City advertise where the Company again has been met with energetic clients, enthusiastic for Pinkberry. The Company was even named "Best New Frozen Yogurt" in April of 2008 by Readers' Choice, Eat Out Awards. Pinkberry has been the beneficiary of a lot of extraordinary press, which has assembled gigantic mindfulness around the world for the brand. Pinkberry has been called "the taste that propelled 1,000 stopping tickets" and "a social wonder" by driving media outlets. The Company has even been built into various TV programs, for example, Saturday Night Live, Without a Trace, The Tonight Show with Jay Leno, Ugly Betty, The Hills and Gossip Girl to give some examples. Pinkberry is balanced for huge residential development and worldwide extension. We are hoping to cooperate with experienced region engineers in select vital markets. Presently we are looking for long haul associations in: Chicago, IL, Miami, FL, Dallas, TX , Phoenix, AZ, Seattle, WA and Honolulu, HI