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Below is an in-depth analysis and side-by-side comparison of Scooter's Coffeehouse vs Waves Coffee House including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $389,942 - $860,654 | $300,000 - $350,000 |
Franchise Fee | $40,000 | $25,000 |
Royalty Fee | 6% | 6% |
Advertising Fee | 2% | 3% |
Year Founded | 1998 | 2004 |
Year Franchised | 2002 | 2004 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5000 | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse | The Waves training program takes approximately 5 weeks. 3 weeks in our Training Academy, and an extra 2 weeks in-store training in your newly opened location. Waves is committed to offering you excellent training in all areas of your operation so you may operate your location at projected high volume profits. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 3 - 12 | Once you become familiar with operating a profitable Waves Coffee House it is very possible to open a second or third location. It is quite common in the franchised coffee shop business to own a chain of successful locations. |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
In a vibrant market, differentiation is the key to success. At Scooter's we have developed a singular "premium" identity that sets our coffeehouses apart from the competitors and allows us to occupy a unique position in the industry. Scooter's dedication to the premium experience has created a difference that customers appreciate. Our coffee tastes different because it is different.
The premium experience begins with our coffee, but it doesn't end there. Our corporate philosophy dictates that everything the customers taste, see, hear and feel should reinforce the premium philosophy.
* Our coffee is served exclusively in Insulair's new triple-wall insulated cup, a unique solution recognized as one of the top innovations of 2005 by Inc. Magazine. Triple-wall cups are a quality alternative to polystyrene foam and non-insulated cups with paper sleeves.
* Our specialty drinks are created with Monin syrups, widely recognized as the world's premier flavoring. Unlike many popular flavorings, Monin syrups are made from natural fruits, nuts and spices, and contain no fat or cholesterol.
* Our mocha drinks are blended with Monin premium chocolate syrups, a rich and superior alternative to powdered flavorings.
* Our store locations are aesthetically designed to emphasize the premium experience. Equipment, art, furniture and accessories are carefully designed to reinforce the message that our customers receive the best.
This unique identity has turned Scooter's into the largest locally-owned coffee franchise in the Midwest.
So, you love coffee and have a dream of running your own business - but you don't know how to go about it? Becoming a Waves Coffee franchisee is one of Canada's smartest business opportunities - and probably your best business decision. You can fulfill your dream AND have the support of a reputable team with unrivaled experience and enthusiasm. Hottest Brand in Canada "Waves" is really changing the way to get into business. Why? Because we are passionate about two things: Our coffee and our people. We like to think Waves Coffee brings a different flavour to the immediate neighbourhood and that it stands out above others. Waves is in the business of meeting the needs of the community. We really care about our customers and the experience they have when they make a purchase from us. As a successful business you will need them to come back time and time again, and we can show you how to make sure they do. You will want to operate professionally, effectively and - most important - profitable, and with our help you can do that. We will assist in finding the best location for your new venture. We have the extensive operating experience and marketing knowhow to help get your business off the ground. We provide counsel and advice when you really need it, and give you access to a rapidly growing brand and trademark. Through our brand partners we can help you to benefit from our expanding purchasing power, and give you access to extensive training and support programs. Your success is very important to us and we will give you all the assistance we can to make sure it happens. Remember - we care about our people and our commitment to them is an important part of our - and ultimately your success.