Scooter's Coffeehouse vs Herrell's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Scooter's Coffeehouse vs Herrell's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Scooter's Coffeehouse Franchise
Herrell's Franchise
Investment $389,942 - $860,654$251,000 - $367,000
Franchise Fee $40,000$40,000
Royalty Fee 6%6%
Advertising Fee 2%-
Year Founded 19981973
Year Franchised 20021980
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee $5000-


Business Experience Requirements
 
Scooter's Coffeehouse Franchise
Herrell's Franchise
Experience -

What we expect from a franchisee * A belief in the Herrell's Ice Cream product and system

* Owner operation and interest in their community

* Respect for employees

* Franchisor respect and communication

* Customer service that exceeds the norm (win that customer back every time they come into your store)

* Cleanliness and neatness

* Desire to succeed in one's own business

Financing Options
 
Scooter's Coffeehouse Franchise
Herrell's Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/Yes-/-
Start-up Costs No/Yes-/-
Equipment No/Yes-/-
Inventory No/Yes-/-
Receivables No/Yes-/-
Payroll No/Yes-/-

Training & Support
 
Scooter's Coffeehouse Franchise
Herrell's Franchise
Training On-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse During your training you will receive detailed instructions as well as hands-on experience making our award-winning ice cream, including thorough familiarization with all equipment.
Support Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet PlatformSince the proof of the ice cream is in the eating, Herrell's Ice Cream will provide you with our absolutely best tasting, richest and creamiest ice cream recipes which have been perfected applying years of experience. How and where to order your inventory of perishable ingredients and supplies is crucial. During your pre-opening days in preparation for your opening, our staff will assist you in contacting various suppliers and in placing your initial orders. Once you are in operation, a member of the franchise staff will visit you on a regular basis. Areas such as ice cream making, daily operations, expense analysis, staff evaluation and promotional ideas can be discussed. The Herrell's Ice Cream and Herrell's Development staff is very supportive and is always only a phone call or e-mail away.
Marketing Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app-
Operations Absentee Ownership Allowed

Number of Employees Required to Run: 3 - 12

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Expansion Plans
 
Scooter's Coffeehouse Franchise
Herrell's Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion No-

Company Overviews

About Scooter's Coffeehouse

In a vibrant market, differentiation is the key to success. At Scooter's we have developed a singular "premium" identity that sets our coffeehouses apart from the competitors and allows us to occupy a unique position in the industry. Scooter's dedication to the premium experience has created a difference that customers appreciate. Our coffee tastes different because it is different.
 The premium experience begins with our coffee, but it doesn't end there. Our corporate philosophy dictates that everything the customers taste, see, hear and feel should reinforce the premium philosophy.
 * Our coffee is served exclusively in Insulair's new triple-wall insulated cup, a unique solution recognized as one of the top innovations of 2005 by Inc. Magazine. Triple-wall cups are a quality alternative to polystyrene foam and non-insulated cups with paper sleeves.
 * Our specialty drinks are created with Monin syrups, widely recognized as the world's premier flavoring. Unlike many popular flavorings, Monin syrups are made from natural fruits, nuts and spices, and contain no fat or cholesterol.
 * Our mocha drinks are blended with Monin premium chocolate syrups, a rich and superior alternative to powdered flavorings.
 * Our store locations are aesthetically designed to emphasize the premium experience. Equipment, art, furniture and accessories are carefully designed to reinforce the message that our customers receive the best. This unique identity has turned Scooter's into the largest locally-owned coffee franchise in the Midwest.

From the very beginning, Scooter's has provided a true premium experience. Now, we are taking that experience to the rest of the nation, providing opportunities to share in the same success that has become a hallmark of the Scooter's brand.
Franchisor is seeking new franchise units in the following regions/states:Alabama, Arkansas, Arizona, Colorado, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Kentucky, Louisiana, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Mexico, Nevada, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Wisconsin, Wyoming

The total investment necessary to begin operation of a Scooter's Drive-Thru Kiosk (Kiosk) franchise is from $389,942 to $685,874. This includes $110,000 to $135,000 that must be paid to the franchisor or an affiliate.
The total investment necessary to begin operation of a Scooter's Drive-Thru Coffeehouse (Coffeehouse) franchise is from $552,676 to $860,654. This includes $110,000 to $135,000 that must be paid to the franchisor or an affiliate.

Veteran Incentives  $20,000 credit toward first-year product
"World     "Entrepreneur
#225 in Franchise 500 for 2020.
#103 in Franchise 500 for 2021.








About Herrell's

Herrell's Ice Cream offers a unique concept. Sure, these days everyone has gourmet ice cream, but at Herrell's we know the best ice cream is handmade on the premises ice cream. Our product is fresh, rich and delicious, using only the finest ingredients to ensure a perfectly flavored ice cream. The Smoosh-in, a Herrell's innovation, tantalizes its customers by allowing them to select their favorite flavor of ice cream and Smoosh-in, a variety of candies, nuts and cookies and top it with our award-winning hot fudge creating an infinite number of unique special flavor experiences.
Herrell's Ice Cream has gained a well-deserved reputation for excellence. We are the original and are still the best! As the owner of a Herrell's Ice Cream franchise, you will be backed by this excellent reputation. The success of Herrell's Ice Cream has resulted in many industry copycats, but the ice cream quality has never been matched. Dedicated to creativity and the pursuit of excellence, Herrell's Ice Cream continues to be at the top of distinctive taste and customer loyalty. As a Herrell's Ice Cream franchise owner, you too will benefit from the realization of a dream come true.
Since 1973, the Herrell's name has been synonymous with premium, gourmet ice cream made right in-house from the finest ingredients. At our flagship ice cream shop in Northampton, Massachusetts - in the heart of the Pioneer Valley - we still slow-churn our ice cream with care. And over the years, we've added many more frozen desserts and baked goods to tempt every taste!