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Below is an in-depth analysis and side-by-side comparison of Scooter's Coffeehouse vs Cool Factory including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $389,942 - $860,654 | $142,300 - $387,200 |
Franchise Fee | $40,000 | N/A |
Royalty Fee | 6% | - |
Advertising Fee | 2% | - |
Year Founded | 1998 | - |
Year Franchised | 2002 | - |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | $5000 | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse | 3 days at Cool Factory training center |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Franchisees are continuously supported by the efforts of the entire Cool Factory management team. The Cool Factory (featuring Dreyer's/Edy's Grand Ice cream) franchising opportunity provides franchisees with a solid operational structure and franchising to build a successful business upon. Additionally, the demand for superior treats is ever increasing. |
Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | One of the keys to your success is effective marketing and advertising. You will be given proven marketing campaigns that have successfully attracted new customers. We may offer you additional public relations ideas and work with you on planning your Grand Opening. |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 3 - 12 | Cool Factory Parlor features a standard menu of superior ice cream and coffee. Cool Factory has more than 55 flavors of ice cream, various different tastes of coffee and yogurt, and we are continually looking to expand our flavor selection with new ice blended drinks and inventive taste offerings with our ice cream, yogurt and coffee licensor/vendor. The customers can special order a combination of ice cream and coffee, which are individually prepared to order in the Parlor. We may also authorize or require that special drinks, pastries and other food and beverage items be added to Parlor menus. |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | Yes |
In a vibrant market, differentiation is the key to success. At Scooter's we have developed a singular "premium" identity that sets our coffeehouses apart from the competitors and allows us to occupy a unique position in the industry. Scooter's dedication to the premium experience has created a difference that customers appreciate. Our coffee tastes different because it is different.
The premium experience begins with our coffee, but it doesn't end there. Our corporate philosophy dictates that everything the customers taste, see, hear and feel should reinforce the premium philosophy.
* Our coffee is served exclusively in Insulair's new triple-wall insulated cup, a unique solution recognized as one of the top innovations of 2005 by Inc. Magazine. Triple-wall cups are a quality alternative to polystyrene foam and non-insulated cups with paper sleeves.
* Our specialty drinks are created with Monin syrups, widely recognized as the world's premier flavoring. Unlike many popular flavorings, Monin syrups are made from natural fruits, nuts and spices, and contain no fat or cholesterol.
* Our mocha drinks are blended with Monin premium chocolate syrups, a rich and superior alternative to powdered flavorings.
* Our store locations are aesthetically designed to emphasize the premium experience. Equipment, art, furniture and accessories are carefully designed to reinforce the message that our customers receive the best.
This unique identity has turned Scooter's into the largest locally-owned coffee franchise in the Midwest.
Cool Factory understands that our Customers' desires vary. Therefore, we develop differentiated brands, products and services to best meet our Customers' needs. "We use our brands and strategies as the filters for all business decisions.? Our Associates and partners are empowered, trusted and valued. Grounded in our strategy, we are proud ambassadors of our brands. We profitably provide quality products in appealing and accessible retail environments that align with the various needs of our targeted consumer segments. We are a responsible, respectful employer and corporate citizen, who earn the loyalty and advocacy of each Customer we serve. As a corporation that integrates aspiring staffs, Cool Factory places a priority in maximizing dreams of many individuals and fulfilling basic human cravings while abiding judicial orders and preserving cultural aspects of our neighborhood. We shall stand firm on our values that include fundamental ethics required for all being s such as honesty, healthy entrepreneurship, interactive efforts, pride in quality work and respect of social order. We, the owner, staff and partners of Cool Factory pledge our commitment in serving our customers, local and further global communities. Cool Factory cooperates with affiliated companies. The concept of Cool Factory is a remarkable franchising business opportunity built upon a high-quality product coupled with exceptional customer relations. This combination results in continuous repeat business. Cool Factory offers its customers the freshest, creamiest taste in great line of ice creams and coffees. All the franchisees are fully responsible for their own parlors.