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Below is an in-depth analysis and side-by-side comparison of Scooter's Coffeehouse vs Farr's Fresh including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $389,942 - $860,654 | $285,000 - And Up |
Franchise Fee | $40,000 | $20,000 - $30,000 |
Royalty Fee | 6% | 6% |
Advertising Fee | 2% | 2% |
Year Founded | 1998 | - |
Year Franchised | 2002 | - |
Term Of Agreement | 10 years | 10 years+10 |
Term Of Agreement | 10 years | 10 years+10 |
Renewal Fee | $5000 | - |
Business Experience Requirements |
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Experience | - | At FARR'S FRESH, we recruit well-capitalized franchisees who desire to develop a multi-unit company; it helps to have some restaurant experience (not a requirement). Successful franchisees usually are outgoing, hard working, self motivated, professional, and enjoy working with the public. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | You will receive the start-up kit and Operations Manual that will help start-up operations. Our BLOG, web site, and e-mail will deliver information, keeping you informed on the industry and with FARR'S FRESH. We hold an annual convention where we discuss upcoming trends and the direction of the industry. |
Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 3 - 12 | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
In a vibrant market, differentiation is the key to success. At Scooter's we have developed a singular "premium" identity that sets our coffeehouses apart from the competitors and allows us to occupy a unique position in the industry. Scooter's dedication to the premium experience has created a difference that customers appreciate. Our coffee tastes different because it is different.
The premium experience begins with our coffee, but it doesn't end there. Our corporate philosophy dictates that everything the customers taste, see, hear and feel should reinforce the premium philosophy.
* Our coffee is served exclusively in Insulair's new triple-wall insulated cup, a unique solution recognized as one of the top innovations of 2005 by Inc. Magazine. Triple-wall cups are a quality alternative to polystyrene foam and non-insulated cups with paper sleeves.
* Our specialty drinks are created with Monin syrups, widely recognized as the world's premier flavoring. Unlike many popular flavorings, Monin syrups are made from natural fruits, nuts and spices, and contain no fat or cholesterol.
* Our mocha drinks are blended with Monin premium chocolate syrups, a rich and superior alternative to powdered flavorings.
* Our store locations are aesthetically designed to emphasize the premium experience. Equipment, art, furniture and accessories are carefully designed to reinforce the message that our customers receive the best.
This unique identity has turned Scooter's into the largest locally-owned coffee franchise in the Midwest.
So you're ready to start your own business, become your own boss, control your own destiny. Congratulations-you've made the right choice. Now, you've got a few other choices to make-like whom to work with to help you achieve your dreams. What makes Farr's the best choice for your investment? We have the best marketing plan, the highest quality products direct from the manufacturer, with one of the strongest support system in the franchising industry and one of the most-respected names in ice cream. Coupled with your skills and the unique opportunity to offer customers all three varieties of frozen desserts (we are the only franchisor that we know of that is presently offering all three), we give you the potential for a strong ROI. Why not have your business be a bright, friendly, inviting environment for customers to enjoy-one that gives you the fun of providing customers with something everyone likes-delicious desserts and treats. It's easy to see why we are the fastest growing franchise concept in our industry. After all, we're a FARR BETTER CHOICE! Here's the scoop-work with a company that has been the leader in its industry for more than 90 years, a company with the experience, expertise and most importantly the concept and product that will allow you to reach your dreams and earn your just desserts. And it starts with that-dessert! Just like the choices our customers make at every Farr's Fresh Ice Cream and Frozen Yogurt Cafe, there are lots of reasons why you should choose to become part of our franchise family.