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Below is an in-depth analysis and side-by-side comparison of Scooter's Coffeehouse vs Seattle's Best Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $389,942 - $860,654 | $267,200 - $444,000 |
Franchise Fee | $40,000 | $30,000 |
Royalty Fee | 6% | 5%-7% |
Advertising Fee | 2% | 1% |
Year Founded | 1998 | 1970 |
Year Franchised | 2002 | 1994 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5000 | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse | Initial training is included with your start-up fees. With expert training, your team will confidently deliver the successful Seattle's Best Coffee experience every time. You will have the opportunity to train in our corporate cafes and we come to your soon-to-open cafe to initiate a three week training course prior to opening. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | The Seattle's Best Coffee comprehensive franchise program provides its franchisees with support from site selection approvals to store opening assistance, initial cafe training, ongoing consultation, employee training programs, marketing programs and materials, new products and more. |
Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 3 - 12 | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
In a vibrant market, differentiation is the key to success. At Scooter's we have developed a singular "premium" identity that sets our coffeehouses apart from the competitors and allows us to occupy a unique position in the industry. Scooter's dedication to the premium experience has created a difference that customers appreciate. Our coffee tastes different because it is different.
The premium experience begins with our coffee, but it doesn't end there. Our corporate philosophy dictates that everything the customers taste, see, hear and feel should reinforce the premium philosophy.
* Our coffee is served exclusively in Insulair's new triple-wall insulated cup, a unique solution recognized as one of the top innovations of 2005 by Inc. Magazine. Triple-wall cups are a quality alternative to polystyrene foam and non-insulated cups with paper sleeves.
* Our specialty drinks are created with Monin syrups, widely recognized as the world's premier flavoring. Unlike many popular flavorings, Monin syrups are made from natural fruits, nuts and spices, and contain no fat or cholesterol.
* Our mocha drinks are blended with Monin premium chocolate syrups, a rich and superior alternative to powdered flavorings.
* Our store locations are aesthetically designed to emphasize the premium experience. Equipment, art, furniture and accessories are carefully designed to reinforce the message that our customers receive the best.
This unique identity has turned Scooter's into the largest locally-owned coffee franchise in the Midwest.
Seattle's Best Coffee is now franchising as part of the Starbucks Corporation portfolio, where will you find another franchise opportunity this irresistible? Seattle's Best Coffee is ready to bring our Uncommonly Smooth coffees, full day-part menu offerings and unparalleled guest experience to your area. For more than 40 years, Seattle's Best Coffee has played a pivotal role in delivering on America's demand for smooth tasting coffee. Our strong support makes our coffee franchise the one everyone wants to get their hands on. If you're ready to go, we are too.
If you can answer "Yes" to all the questions below, then we want to talk with you.
* I want to get in on the ground floor of an exciting business opportunity.
* I have translatable business experience and/or ownership skills related to the operation of a coffee franchise.
* I am able to operate multiple locations.
* I have a net worth of at least $1 million and liquidity of $250,000
* I can secure my own financing.
* I have knowledge and insight into the markets I will operate in.
* I will be 100% committed to making my coffee franchise the best it can be.
* I want to work hard, have fun and be an ambassador for the Seattle's Best Coffee brand in my local market.
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