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Below is an in-depth analysis and side-by-side comparison of Scooter's Coffeehouse vs Playday Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $389,942 - $860,654 | $346,000 - $490,000 |
Franchise Fee | $40,000 | $39,500 |
Royalty Fee | 6% | 6% |
Advertising Fee | 2% | 1% |
Year Founded | 1998 | - |
Year Franchised | 2002 | - |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | $5000 | - |
Business Experience Requirements |
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Experience | - | �Previous Franchise/Restaurant/Childcare management experience a plus; �Adequate Capitalization with a minimum liquidity of $100,000 plus the ability for financing; �Minimum net worth of $250,000; �Ability to develop at least one Playday Caf� location, preferably more; �Operator is an equity partner; �Operator resides in desired market; �A clear understanding of real estate development experience helpful; �Desire and dedication to provide children with a safe and cheerful location to play in; �A passion for and dedication to excellence in operations; �The ability to create & manage an organization that effectively recruits, trains, retains, and motivates people; �Understanding of local culture and strong ties to the community; �Skills to effectively create and manage an organization. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 3 - 12 | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
In a vibrant market, differentiation is the key to success. At Scooter's we have developed a singular "premium" identity that sets our coffeehouses apart from the competitors and allows us to occupy a unique position in the industry. Scooter's dedication to the premium experience has created a difference that customers appreciate. Our coffee tastes different because it is different.
The premium experience begins with our coffee, but it doesn't end there. Our corporate philosophy dictates that everything the customers taste, see, hear and feel should reinforce the premium philosophy.
* Our coffee is served exclusively in Insulair's new triple-wall insulated cup, a unique solution recognized as one of the top innovations of 2005 by Inc. Magazine. Triple-wall cups are a quality alternative to polystyrene foam and non-insulated cups with paper sleeves.
* Our specialty drinks are created with Monin syrups, widely recognized as the world's premier flavoring. Unlike many popular flavorings, Monin syrups are made from natural fruits, nuts and spices, and contain no fat or cholesterol.
* Our mocha drinks are blended with Monin premium chocolate syrups, a rich and superior alternative to powdered flavorings.
* Our store locations are aesthetically designed to emphasize the premium experience. Equipment, art, furniture and accessories are carefully designed to reinforce the message that our customers receive the best.
This unique identity has turned Scooter's into the largest locally-owned coffee franchise in the Midwest.
Playday cafe is a multi service indoor child play center and cafe open 7 days a week. This play center features an open indoor playground designed for children aged 10 and under with a separate play areas for infants and toddlers. The center offers large rooms for birthday parties and other private celebrations complete with catering and gift registry from a wide selection of toys and gift items located in the Toy Boutique Shop located within the center. The cafe features healthy meals and snacks as well as specialty coffees and drinks. The cafe lounge provides a comfortable place for the adults to relax while being able to view their children playing in the open indoor play area through glass windows.