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Below is an in-depth analysis and side-by-side comparison of Scooter's Coffeehouse vs FroyoWorld including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $389,942 - $860,654 | $250,000 - $340,000 |
Franchise Fee | $40,000 | $15,000 |
Royalty Fee | 6% | 6% |
Advertising Fee | 2% | - |
Year Founded | 1998 | 2010 |
Year Franchised | 2002 | 2010 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5000 | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | The FroyoWorld Development Team includes professionals with multi-unit restaurants business expertise who can be great resources and consultants to your business. From start to finish, our team will be with you all the way, assisting you in every aspect of opening your very own FroyoWorld. |
Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | The FroyoWorld Development Team will support you with all the necessary tools needed to market your FroyoWorld store. We're here to help our franchisees with social media, advertising, graphic design, and more that they can use to get the word out about their location in their community. |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 3 - 12 | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
In a vibrant market, differentiation is the key to success. At Scooter's we have developed a singular "premium" identity that sets our coffeehouses apart from the competitors and allows us to occupy a unique position in the industry. Scooter's dedication to the premium experience has created a difference that customers appreciate. Our coffee tastes different because it is different.
The premium experience begins with our coffee, but it doesn't end there. Our corporate philosophy dictates that everything the customers taste, see, hear and feel should reinforce the premium philosophy.
* Our coffee is served exclusively in Insulair's new triple-wall insulated cup, a unique solution recognized as one of the top innovations of 2005 by Inc. Magazine. Triple-wall cups are a quality alternative to polystyrene foam and non-insulated cups with paper sleeves.
* Our specialty drinks are created with Monin syrups, widely recognized as the world's premier flavoring. Unlike many popular flavorings, Monin syrups are made from natural fruits, nuts and spices, and contain no fat or cholesterol.
* Our mocha drinks are blended with Monin premium chocolate syrups, a rich and superior alternative to powdered flavorings.
* Our store locations are aesthetically designed to emphasize the premium experience. Equipment, art, furniture and accessories are carefully designed to reinforce the message that our customers receive the best.
This unique identity has turned Scooter's into the largest locally-owned coffee franchise in the Midwest.
In the summer of 2010, FroyoWorld opened its first Frozen Yogurt Lounge on the Yale University campus in the town of New Haven, Connecticut. With our award winning Original Tart froyo recipe in hand, we introduced the self-serve frozen yogurt in Connecticut. We had overwhelming support for our product from the community, so we opened a few more stores, and then we opened a few more after that. Finally, we became a franchise so that entrepreneurs and business folks could bring the success we've built to their area. In less than a year, we had gone from a start-up to a successful franchising business. We now have nearly 40 locations open in New England and Puerto Rico, over 100 flavors that rotate in every store, and tons of amazing toppings and frozen yogurt treats. Become a part of FroyoWorld's international brand as we expand to markets all over the globe. Our brand continues to grow because of our exceptional tasting yogurt and great customer service that is associated with the FroyoWorld brand. Yo This, Yo That, Kiwi This, Cherry That, Orange, Pink, Red or Blue � don't be fooled. FroyoWorld is the brand for you. The FroyoWorld Development Team has established global contacts and nurtured valuable relationships with distributors and vendors. This allows us to purchase goods internationally, in bulk, and at discounted rates. We then pass these discounts on to our FroyoWorld Franchisees.