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Below is an in-depth analysis and side-by-side comparison of Scooter's Coffeehouse vs Cafe Barbera including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $389,942 - $860,654 | $187,000 - $305,000 |
Franchise Fee | $40,000 | $35,000 |
Royalty Fee | 6% | 6% |
Advertising Fee | 2% | $500/mo. or 1% Local +$350 Nat'l |
Year Founded | 1998 | 1870 |
Year Franchised | 2002 | 2007 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5000 | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | We have always relied upon a community outreach and participation philosophy that customers understand as supportive of their personal lives and interests. That same “good life” marketing strategy is being applied to the Cafè Barbera brand. Family, friends, neighbors, schools, employers, congregations, service and social groups, non-profits and associations, fan/booster clubs and athletics all connect as groups with a shared, common interest in which the Cafè Barbera brand can participate and be engaged. |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 3 - 12 | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
In a vibrant market, differentiation is the key to success. At Scooter's we have developed a singular "premium" identity that sets our coffeehouses apart from the competitors and allows us to occupy a unique position in the industry. Scooter's dedication to the premium experience has created a difference that customers appreciate. Our coffee tastes different because it is different.
The premium experience begins with our coffee, but it doesn't end there. Our corporate philosophy dictates that everything the customers taste, see, hear and feel should reinforce the premium philosophy.
* Our coffee is served exclusively in Insulair's new triple-wall insulated cup, a unique solution recognized as one of the top innovations of 2005 by Inc. Magazine. Triple-wall cups are a quality alternative to polystyrene foam and non-insulated cups with paper sleeves.
* Our specialty drinks are created with Monin syrups, widely recognized as the world's premier flavoring. Unlike many popular flavorings, Monin syrups are made from natural fruits, nuts and spices, and contain no fat or cholesterol.
* Our mocha drinks are blended with Monin premium chocolate syrups, a rich and superior alternative to powdered flavorings.
* Our store locations are aesthetically designed to emphasize the premium experience. Equipment, art, furniture and accessories are carefully designed to reinforce the message that our customers receive the best.
This unique identity has turned Scooter's into the largest locally-owned coffee franchise in the Midwest.
It all starts with coffee from Italy’s oldest coffee roasting company.
Southern Italy 1870. The bracing air of early morning is enriched with intense fragrance in via Garibaldi where the little shop of colonial products radiate light and aromas onto the street. The source of this aroma is the coffee shop of Domenico Barbera, "the magician”, as his affectionate customers nicknamed him. Every day Domenico roasts fresh coffee with passion and dedication on his new coal-fired roaster, "Tornado” that was pride and joy of the Barbera family.
Cafè Barbera provides a great opportunity to own a business with a
rich tradition and history in a great industry.
Cafè Barbera is
committed to helping you reach your dreams of success and independence
by always treating you with the same care, dedication and attention to
detail of our founder so that you too may enjoy "the good life.”
A Cafè Barbera Franchise receives the following benefits: