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Below is an in-depth analysis and side-by-side comparison of Scooter's Coffeehouse vs Caffe Bene including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $389,942 - $860,654 | $414,500 - $899,600 |
Franchise Fee | $40,000 | $35,000 |
Royalty Fee | 6% | 6.9% |
Advertising Fee | 2% | 3% |
Year Founded | 1998 | 2008 |
Year Franchised | 2002 | 2008 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5000 | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse | On-The-Job Training: 1 week Classroom Training: 1 week |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Purchasing Co-ops Meetings/Conventions |
Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | National Media |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 3 - 12 | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
In a vibrant market, differentiation is the key to success. At Scooter's we have developed a singular "premium" identity that sets our coffeehouses apart from the competitors and allows us to occupy a unique position in the industry. Scooter's dedication to the premium experience has created a difference that customers appreciate. Our coffee tastes different because it is different.
The premium experience begins with our coffee, but it doesn't end there. Our corporate philosophy dictates that everything the customers taste, see, hear and feel should reinforce the premium philosophy.
* Our coffee is served exclusively in Insulair's new triple-wall insulated cup, a unique solution recognized as one of the top innovations of 2005 by Inc. Magazine. Triple-wall cups are a quality alternative to polystyrene foam and non-insulated cups with paper sleeves.
* Our specialty drinks are created with Monin syrups, widely recognized as the world's premier flavoring. Unlike many popular flavorings, Monin syrups are made from natural fruits, nuts and spices, and contain no fat or cholesterol.
* Our mocha drinks are blended with Monin premium chocolate syrups, a rich and superior alternative to powdered flavorings.
* Our store locations are aesthetically designed to emphasize the premium experience. Equipment, art, furniture and accessories are carefully designed to reinforce the message that our customers receive the best.
This unique identity has turned Scooter's into the largest locally-owned coffee franchise in the Midwest.
In 2012, Caffe Bene, a traditional European coffee house from South Korea, expanded to the Philippines. The Caffe Bene Franchise is now rapidly expanding in a very competitive market and gaining more and more loyal customers with their delectable food items which are served in a relaxed environment to help customers chill right in the middle of the busy metro.
Caffe Bene leads the consumer trend of coffee market in South Korea and is paving the way to better coffee from their exclusive selection of only 2% of the best coffee beans. And where better to invest than in a franchise that is becoming the new leader in the coffee market.