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Below is an in-depth analysis and side-by-side comparison of Lady of America vs Row House including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $187,000 - $452,000 | $257,700 - $475,800 |
Franchise Fee | $12,500 | $49,500 |
Royalty Fee | - | 7% |
Advertising Fee | - | 2% |
Year Founded | - | 2015 |
Year Franchised | - | 2017 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/Yes |
Equipment | -/- | -/Yes |
Inventory | -/- | -/Yes |
Receivables | -/- | -/Yes |
Payroll | -/- | -/Yes |
Training & Support |
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Training | - | On-The-Job Training: 1 hour Classroom Training: 22 hours Additional Training: Manager training |
Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | - | Number of Employees Required to Run: 8 |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | - |
LOA Fitness for Women takes a comprehensive approach to the women's fitness and wellness industry. We combine the best of our proven brands along with the latest product and service offerings, while maintaining the Lady of America signature culture. LOA Fitness for Women clubs offer convenient and exciting group fitness classes, a unique aerobics floor, "pin-select" strength training equipment, personal training, cardio equipment, our world famous Circuit Training utilizing our specially designed equipment, nutritional advice and product sales through TrimWorks(r), child care, a changing room with lockers and showers and spa services.
At a time when the market is saturated with high-intensity, high-impact fitness concepts, the need for a more sustainable workout that reduces the risk of injury but still delivers an effective workout is clear. Predicted to be the new ‘go-to’ workout in 2018 by The Associated Press, indoor rowing has the extensive market potential not yet explored. Established in New York City in 2014, Row House was born from the idea that rowing is simply the most efficient, low-impact, high-energy, full-body workout for any fitness level that unites, inspires and drives people to dig a little deeper.
Led by an expert team with more than 25 years of fitness franchising experience, Row House will dominate indoor rowing in the boutique fitness industry by offering franchise opportunities across all major markets.
Seeking new franchise units throughout the U.S. , Asia, Australia/New Zealand, Canada, Mexico, South America and Western Europe