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Below is an in-depth analysis and side-by-side comparison of MOMLETA vs Eat the Frog Fitness including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $3,500 - $8,700 | $522,000 - $706,500 |
Franchise Fee | $1,990 - $2,990 | $39,000 |
Royalty Fee | $100-250/month | 7% |
Advertising Fee | - | 1% |
Year Founded | 2001 | 2015 |
Year Franchised | 2005 | 2016 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/Yes |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | On-The-Job Training: 68 hours Classroom Training: 20 hours Additional Training: As needed |
Support | - | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | - | Number of Employees Required to Run: 6 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | Yes |
International Expansion | No | - |
The nation's premier pre- and post-natal fitness class program, offering a comprehensive program of stroller fitness classes enabling new moms to exercise with their baby. Baby Boot Camp classes are available across the U.S., Canada and Australia. Franchise opportunities are available throughout the U.S. and abroad.