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Below is an in-depth analysis and side-by-side comparison of Concrete Craft vs Screenmobile including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $141,790 - $220,070 | $91,975 - $183,770 |
Franchise Fee | $19,950 | $39,500 |
Royalty Fee | $300-$2K/mo. | 7% |
Advertising Fee | $300/mo. | $75/month |
Year Founded | 2006 | 1980 |
Year Franchised | 2008 | 1984 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/Yes |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | Yes/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | Screenmobile University provides our hands-on training, and includes everything an expert in our field will need. Mastering the ins and outs of administration, marketing, sales and production happens over the course of our 10 day training program. All training costs are covered in the Franchise License Fee. Training begins in our state of the art audio/visual classrooms and covers the foundations of building a successful franchise. From there you will move to the Screen House where adaptive training techniques allow for you to learn the fundamentals of screening as real life situations are simulated. On-The-Job Training: 40 hours Classroom Training: 40 hours Additional Training: Ongoing |
Support | - | Once you’ve started your Screenmobile business, continuous support will be provided in the form of regular phone calls, webinars, meetings, and field support. Resources such as the following are always be available for you to help grow your business to the next level. Newsletter Meetings/Conventions Toll-Free Line Online Support Field Operations |
Marketing | - | A mere $75 per month paid to the National Ad Fund, provides Screenmobile Franchise Owners the following marketing support to help promote and track their business. Driving new customers to your business is easy with the help of social media attention, Google Adwords and Search Engine Optimization (SEO). Don’t forget, your Screenmobile trailer also serves as a moving billboard! Strategically park your vehicle in accessible high traffic areas to attract new business. Ad Templates National Media Social media SEO Website development |
Operations | - | Absentee Ownership Allowed Number of Employees Required to Run: 1 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
Concrete Craft (formerly All American Decorative Concrete) has been making art out of ordinary concrete since 2006. Co-founders John Kostro and Dan Lightner originally wanted to go into business together and buy a swimming pool dealership. In the midst of their due diligence, they found that people didn’t like the boring, gray concrete around most pools. Seeing a need, they decided to switch gears and create a decorative concrete franchise. From there, they expanded the areas that could benefit from concrete resurfacing, from pools to walkways, driveways, patios, and more.
In 2015, Home Franchise Concepts saw the enormous potential in the marketplace, bought All American Decorative Concrete, and rebranded it as Concrete Craft.