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Below is an in-depth analysis and side-by-side comparison of Concrete Craft vs USA Insulation including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $141,790 - $220,070 | $170,500 - $346,000 |
Franchise Fee | $19,950 | $50,000 |
Royalty Fee | $300-$2K/mo. | 5% |
Advertising Fee | $300/mo. | 2% |
Year Founded | 2006 | 1985 |
Year Franchised | 2008 | 2007 |
Term Of Agreement | 10 years | 5 years +5+5+5 |
Term Of Agreement | 10 years | 5 years +5+5+5 |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | USA Insulation provides an initial 3-4 week training program. There is a mix of classroom learning, practical application and on-the-job training. You will be certified by the best in the business - USA Insulation's Training & Sales team. On-The-Job Training: 32 hours Classroom Training: 32 hours |
Support | - | USA Insulation supports our Franchisees throughout the Franchise process. From Training and Site Selection to Sales and Continuing Education, our support team is there to guide you through the growth of your business. Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
Marketing | - | The sales process starts with marketing and lead generation. We will provide our franchisees with marketing tools including television, radio and print creative, direct mailer pieces and couponing methods. We will also be provide our various proven lead generating programs. In addition, we will provide guidance and expertise on media planning and strategies. Every market is different, so USA Insulation is committed to tailoring a Marketing Campaign to your market's needs. Ad Templates Social media Website development |
Operations | - | The USA Insulation System incorporates lead generation, Sales, Installation, Management, and everything in between. All Franchisees are given an Operations Manual as a ready reference, and support staff is only a call away. Our proven systems for Sales, Installation and Revenue Generation are time-tested and refined by Francorp, one of the Franchise industry leaders. Absentee Ownership Allowed Number of Employees Required to Run: 8 - 12 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
Concrete Craft (formerly All American Decorative Concrete) has been making art out of ordinary concrete since 2006. Co-founders John Kostro and Dan Lightner originally wanted to go into business together and buy a swimming pool dealership. In the midst of their due diligence, they found that people didn’t like the boring, gray concrete around most pools. Seeing a need, they decided to switch gears and create a decorative concrete franchise. From there, they expanded the areas that could benefit from concrete resurfacing, from pools to walkways, driveways, patios, and more.
In 2015, Home Franchise Concepts saw the enormous potential in the marketplace, bought All American Decorative Concrete, and rebranded it as Concrete Craft.