Ellianos Coffee Company vs Good Earth Coffeehouse and Bakery Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Ellianos Coffee Company vs Good Earth Coffeehouse and Bakery including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$340,000 - $575,000 | $385,000 - $595,000 |
| Franchise Fee |
$25,000 | $35,000 |
| Royalty Fee |
5% | 7% |
| Advertising Fee |
- | 2% |
| Year Founded |
2002 | 1991 |
| Year Franchised |
2003 | 2005 |
| Term Of Agreement |
5 years | - |
| Term Of Agreement |
5 years | - |
| Renewal Fee |
- | - |
Business Experience Requirements |
| Experience |
- | - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
No/Yes | -/- |
| Start-up Costs |
No/Yes | -/- |
| Equipment |
No/Yes | -/- |
| Inventory |
No/Yes | -/- |
| Receivables |
No/Yes | -/- |
| Payroll |
No/Yes | -/- |
Training & Support |
| Training |
- | Our Training Program equips you with the skills and knowledge you need to operate your Good Earth Coffeehouse.
Training is held at Good Earth’s corporate offices and a training store, both in Calgary, Alberta.
The cost of our Training Program is included in the franchise fee, although you will have personal expenses including transportation, meals, and accommodations while training.
All Good Earth Franchise Partners are required to attend and successfully complete the training program. |
| Support |
You are provided with an Ellianos Operations Manual which has the tools you need to help run your store�"at your fingertips.
On-going Support and Evaluations- We schedule periodic evaluations at your store to see if there are any areas in which we can help you improve operations.
Financial and Operations Advice- You will have access to our Ellianos Corporate business professionals if you have any financial or operations questions. We continuously invest in finding new ways to save our franchisees money through more efficient operations. | - |
| Marketing |
Logo and Branding Materials- Eliminates the need for the franchise owner to invest in essential but costly logos and corporate identity.
Marketing Advice- Don’t know what to promote or how to attract customers? Our Marketing Director will be glad to help you put together your own marketing plan.
Brand Identity- As the franchise grows, our brand awareness adds an enormous intangible asset to your store. | * Ongoing use of Good Earth Cafes Ltd. Trademarks and Operating System
* National Marketing Program
* Local Marketing Guidance
* Corporate Communication Programs
|
| Operations |
- | - |
Expansion Plans |
| US Expansion |
Yes | - |
| Canada Expansion |
No | - |
| International Expansion |
No | - |
Company Overviews
About Ellianos Coffee Company
The Ellianos story began when experienced entrepreneurs and
coffee-lovers, Scott and Pam Stewart, returned to their home in Lake
City, Florida from a visit to the Pacific Northwest. While there, the
Stewarts took notice of the booming drive-thru specialty coffee shop
industry. Having a love for coffee and always looking to seize the right
opportunity, the Stewarts began planning for Lake City’s first
double-sided drive-thru specialty coffee shop. Driven by a mission to
serve the highest quality specialty coffee beverages in a way that would
meet the demands of busy Americans, family-owned Ellianos Coffee
Company was founded in 2002.
People took to the concept almost immediately and the Stewarts
decided to franchise the Ellianos concept and brand. Being a franchisee
himself in the pizza industry, Mr. Stewart knew what it would take to
start a franchise, and determined that his company would value
franchisees as though they were part of the family. Today, the Ellianos franchise is readily available in about 35 of the states.
With a lot of hard work, attention to detail, and help from others, Ellianos Coffee Company has become a dominant brand in the Southeast
United States. Even in the early stages, Ellianos achieved brand
awareness in its market and thousands of loyal customers. We stand today
by the same motto we did back then: to serve ITALIAN QUALITY AT
AMERICA’S PACE®.
Do you want to own your own business in one of the most exciting and fast paced industries in the United States? Ellianos Coffee Company and the specialty coffee industry are growing. We now have exciting specialty coffee franchise opportunities in the Southeastern United States, with primary growth targeted in Florida, Georgia, Alabama, Mississippi, South Carolina & North Carolina.
About Good Earth Coffeehouse and Bakery
The first Good Earth Coffeehouse opened in Calgary on a hot summer
day in 1991. Our Founders, Nan Eskenazi and Michael Going, began with a
desire to serve exceptional coffee and wholesome food, with a
down-to-earth attitude. Nan hailed from the Pacific Northwest - a coffee
mecca of sorts - thus she was in charge of creating the coffee part of
Good Earth. Michael grew up on ranches in Southern Alberta and so he had
a taste for real, good food and had the recipes too! Between the two of
them they got Good Earth off to a good start. Since then many other
folks have become a part of Good Earth. And they all brought great
ideas, experiences, and recipes with them.
Now there are over forty cafes. They are warm and inviting places
where people like to meet… for coffee, breakfast, lunch, a treat, a
business meeting, dinner, a book club, a date, a break, a support group,
a political uprising, or any other reason people like to get together!
Many of our cafes feature communal seating, some furniture made from
reclaimed wood (that means it was part of an old building and now has a
new life in Good Earth), local art and sometimes live music.
Join our team and prosper with purpose.
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