Ellianos Coffee Company vs Sertinos Coffee Shops Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Ellianos Coffee Company vs Sertinos Coffee Shops including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Ellianos Coffee Company Franchise
Sertinos Coffee Shops Franchise
Investment $340,000 - $575,000$208,950 - $288,625
Franchise Fee $25,000$35,000
Royalty Fee 5%6%
Advertising Fee -1%
Year Founded 2002-
Year Franchised 2003-
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee --


Business Experience Requirements
 
Ellianos Coffee Company Franchise
Sertinos Coffee Shops Franchise
Experience --

Financing Options
 
Ellianos Coffee Company Franchise
Sertinos Coffee Shops Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/Yes-/-
Start-up Costs No/Yes-/-
Equipment No/Yes-/-
Inventory No/Yes-/-
Receivables No/Yes-/-
Payroll No/Yes-/-

Training & Support
 
Ellianos Coffee Company Franchise
Sertinos Coffee Shops Franchise
Training -Our comprehensive training programs consist of two main parts: an up to five-day classroom-style program and an up to 14-day session of in-store training. For the classroom training, you get to come out to our corporate offices. Here, you will focus on learning management and operational skills. We will give you a review of all the information in the Sertinos Operations Manual. You can later use this manual as a reference guide for your daily store operations, as a problem-solving tool and as an aid for training staff. This training is not only crucial; it is exciting. You'll learn the Ins-and-Outs of: * Hiring and Training * Shop Operations * Personel Management * Customer Service * Advertising * Accounting * Budget Procedures * Security * Beverage Recipes * Marketing * Purchasing * Inventory Control * Equipment Usage * Maintenance * Retail sales of whole bean and home brewing accessories Then it's on to training your staff. Your employees are critical in maintaining high customer satisfaction. Once you have been trained in the Sertinos operating system, it will be easier to influence and guide others with your knowledge and enthusiasm. In-store training prior to your store opening, will not only help your opening day go smoothly, but will also serve as a means of increasing your store's long-term performance. We will spend much of our time teaching you how to make our various menu items-getting you to where it seems you've been doing it for 20 years.
Support

You are provided with an Ellianos Operations Manual which has the tools you need to help run your store�"at your fingertips. On-going Support and Evaluations- We schedule periodic evaluations at your store to see if there are any areas in which we can help you improve operations. Financial and Operations Advice- You will have access to our Ellianos Corporate business professionals if you have any financial or operations questions. We continuously invest in finding new ways to save our franchisees money through more efficient operations.

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Marketing

Logo and Branding Materials- Eliminates the need for the franchise owner to invest in essential but costly logos and corporate identity. Marketing Advice- Don’t know what to promote or how to attract customers? Our Marketing Director will be glad to help you put together your own marketing plan. Brand Identity- As the franchise grows, our brand awareness adds an enormous intangible asset to your store.

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Operations --

Expansion Plans
 
Ellianos Coffee Company Franchise
Sertinos Coffee Shops Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion No-

Company Overviews

About Ellianos Coffee Company

The Ellianos story began when experienced entrepreneurs and coffee-lovers, Scott and Pam Stewart, returned to their home in Lake City, Florida from a visit to the Pacific Northwest. While there, the Stewarts took notice of the booming drive-thru specialty coffee shop industry. Having a love for coffee and always looking to seize the right opportunity, the Stewarts began planning for Lake City’s first double-sided drive-thru specialty coffee shop. Driven by a mission to serve the highest quality specialty coffee beverages in a way that would meet the demands of busy Americans, family-owned Ellianos Coffee Company was founded in 2002.

People took to the concept almost immediately and the Stewarts decided to franchise the Ellianos concept and brand. Being a franchisee himself in the pizza industry, Mr. Stewart knew what it would take to start a franchise, and determined that his company would value franchisees as though they were part of the family. Today, the Ellianos franchise is readily available in about 35 of the states.

With a lot of hard work, attention to detail, and help from others, Ellianos Coffee Company has become a dominant brand in the Southeast United States. Even in the early stages, Ellianos achieved brand awareness in its market and thousands of loyal customers. We stand today by the same motto we did back then: to serve ITALIAN QUALITY AT AMERICA’S PACE®.

 
Do you want to own your own business in one of the most exciting and fast paced industries in the United States? Ellianos Coffee Company and the specialty coffee industry are growing. We now have exciting specialty coffee franchise opportunities in the Southeastern United States, with primary growth targeted in Florida, Georgia, Alabama, Mississippi, South Carolina & North Carolina.

About Sertinos Coffee Shops

Sertinos Coffee Shops are specialty coffee stores presently located in the Western States and Texas with expansion plans throughout the United States. These shops feature premium and organic espresso, brewed coffees, a wide selection of imported loose-leaf teas, and iced drinks such as frappes, iced mochas, espresso milkshakes , Italian sodas, Pastry items such as scones, bagels and muffins.Sertinos Coffee Shops offer whole bean coffee and loose leaf teas, brewing equipment, decorative mugs, travel cups and home brewing accessories.Sertinos Coffee Shops are designed for a warm and relaxed environment catering to the specialty coffee and tea customer. Our stores are positioned to take advantage of the steady growth trend in specialty coffee and tea sales. We are a part of an established hospitality business of quick service restaurants - All American Specialty Restaurants - that started out offering healthy frozen yogurt treats. We've evolved to include ice cream, sandwiches, specialty coffees and more-never forgetting our roots, while staying on top of trends. We are all about hospitality, quality and variety. We have made significant investments in the development of our broad menus and the high quality of our products. We take pride in our ability to serve and please our patrons. Our many years of experience give us the knowledge needed to be able to provide the best quality offerings. We want to impart that knowledge on to you.