Ellianos Coffee Company vs Blenz Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Ellianos Coffee Company vs Blenz including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Ellianos Coffee Company Franchise
Blenz Franchise
Investment $340,000 - $575,000$250,000 - $550,000
Franchise Fee $25,000$35,000
Royalty Fee 5%8%
Advertising Fee -2%
Year Founded 2002-
Year Franchised 2003-
Term Of Agreement 5 years10 Years
Term Of Agreement 5 years10 Years
Renewal Fee --


Business Experience Requirements
 
Ellianos Coffee Company Franchise
Blenz Franchise
Experience --

Financing Options
 
Ellianos Coffee Company Franchise
Blenz Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/Yes-/-
Start-up Costs No/Yes-/-
Equipment No/Yes-/-
Inventory No/Yes-/-
Receivables No/Yes-/-
Payroll No/Yes-/-

Training & Support
 
Ellianos Coffee Company Franchise
Blenz Franchise
Training -Through classroom, in-store experience and extensive instruction at the Blenz University for coffee and tea knowledge, you will be trained to manage all store procedures, products, inventory control, staffing, merchandising, promotions, management reports, customer expectations and local area marketing plans.
Support

You are provided with an Ellianos Operations Manual which has the tools you need to help run your store�"at your fingertips. On-going Support and Evaluations- We schedule periodic evaluations at your store to see if there are any areas in which we can help you improve operations. Financial and Operations Advice- You will have access to our Ellianos Corporate business professionals if you have any financial or operations questions. We continuously invest in finding new ways to save our franchisees money through more efficient operations.

The Blenz Operations support team is equipped to assist you on an ongoing basis and to keep your business well integrated into the ever changing business environment around you, helping you to reach your potential. The operations team will insist that all Blenz stores meet superior product quality and service standards.
Marketing

Logo and Branding Materials- Eliminates the need for the franchise owner to invest in essential but costly logos and corporate identity. Marketing Advice- Don’t know what to promote or how to attract customers? Our Marketing Director will be glad to help you put together your own marketing plan. Brand Identity- As the franchise grows, our brand awareness adds an enormous intangible asset to your store.

There are numerous Blenz marketing initiatives that will contribute to your success. Loyalty and electronic gift card programs, all in-store promotion materials for new products, event and seasonal marketing campaigns, catering program, the Blenz Cares Coffee Program to meet private and corporate charitable initiatives and individual local area marketing plans for each franchise location. These are all elements of Blenz' effective marketing program you can use to help build your retail business.
Operations --

Expansion Plans
 
Ellianos Coffee Company Franchise
Blenz Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion No-

Company Overviews

About Ellianos Coffee Company

The Ellianos story began when experienced entrepreneurs and coffee-lovers, Scott and Pam Stewart, returned to their home in Lake City, Florida from a visit to the Pacific Northwest. While there, the Stewarts took notice of the booming drive-thru specialty coffee shop industry. Having a love for coffee and always looking to seize the right opportunity, the Stewarts began planning for Lake City’s first double-sided drive-thru specialty coffee shop. Driven by a mission to serve the highest quality specialty coffee beverages in a way that would meet the demands of busy Americans, family-owned Ellianos Coffee Company was founded in 2002.

People took to the concept almost immediately and the Stewarts decided to franchise the Ellianos concept and brand. Being a franchisee himself in the pizza industry, Mr. Stewart knew what it would take to start a franchise, and determined that his company would value franchisees as though they were part of the family. Today, the Ellianos franchise is readily available in about 35 of the states.

With a lot of hard work, attention to detail, and help from others, Ellianos Coffee Company has become a dominant brand in the Southeast United States. Even in the early stages, Ellianos achieved brand awareness in its market and thousands of loyal customers. We stand today by the same motto we did back then: to serve ITALIAN QUALITY AT AMERICA’S PACE®.

 
Do you want to own your own business in one of the most exciting and fast paced industries in the United States? Ellianos Coffee Company and the specialty coffee industry are growing. We now have exciting specialty coffee franchise opportunities in the Southeastern United States, with primary growth targeted in Florida, Georgia, Alabama, Mississippi, South Carolina & North Carolina.

About Blenz

Blenz never stops the search for inspired, passionate, and devoted individuals who will find happiness and success in running their own business in partnership with us.

Our stores are not just a retail space for coffee; they're alive in their community, welcoming in the neighbourhood and bringing people together. The Blenz franchise owner and their team is the figurehead of this community listening, interacting and crafting friendships.

Whether you're making your first leap into the independent business world or looking for your next good investment, Blenz truly is a perfect choice.