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Updated RecentlyExtra Innings vs Aqua-Tots Swim Schools Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Extra Innings vs Aqua-Tots Swim Schools including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $239,000 - $650,000 | $502,095 - $1,150,237 |
| Franchise Fee | $15,000 | $40,000 |
| Royalty Fee | Varies | 6% |
| Advertising Fee | Varies | 2% |
| Year Founded | 1996 | 1991 |
| Year Franchised | 2004 | 2007 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $5000 | - |
Business Experience Requirements |
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| Experience | Our team members have diverse backgrounds. Experience playing or coaching at the high school, collegiate, or professional level is helpful. However, if a franchisee lacks this type of background, he or she must be able to hire individuals with this baseball and softball experience. Although we would never dictate how a coach should teach, the terms they should use, or their particular philosophical beliefs we do offer ongoing training in these areas. The franchise company provides the program structure and techniques to maximize revenue with every lesson and clinic that your facility provides. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | On-The-Job Training: 2 weeks Classroom Training: 1 week Additional Training: Regional training |
| Support | As an Extra Innings franchisee, here is just some of the ongoing support you will receive to help grow your business: * Continued access to the "The Clubhouse," our company wide intranet training and communication site. Franchisees are able to tap into the knowledge and experience of the entire Extra Innings team, including all other franchisees and managers 24 hours a day, 7 days a week. You are never alone in the batters box when you join our team. * Comprehensive e-mail marketing and social media system which promotes your facility's programs and special events. You benefit from our proven strategy developed and executed by advertising, internet and social media professionals. * Custom mobile responsive website and eCommerce developed, maintained and optimized by contracted web & digital marketing professionals. * Access to a proprietary schedule manager software that will help streamline your business and enhance your facility's marketability through email and text reminders to your customers. * Continued marketing and public relations development provided by a contracted professional communications firm. * Ongoing training on how to take advantage of the Extra Innings buying power that enables you access to the Extra Innings approved vendors and distributors. This access includes unprecedented pricing and distribution programs made available to each franchisee on the Extra Innings team. These companies provide nationally recognized products and equipment for you to sell in your Pro Shop or use in your facility. * Approved vendor and distributor web training forums hosted on the "The Clubhouse". This training includes representatives from the nation's top baseball and softball manufacturers. Each one of these forums is designed to educate your employees about the exciting product they will be selling in your Pro Shop. * Assistance and analysis with ongoing administrative functions such as accounting, finance, inventory control, and insurance. * Continued performance analysis including a sales bench marking module. By using this module, your performance can be compared historically to other team members. This bench marking module gives you a competitive advantage when trying to recognize potential problems or areas that need improvement. * Continued in facility reviews and training. A senior member of the EIFC team will make routine visits to your facility to continually train and observe your employees and programs in action. These visits result in a report to you with suggestions on how to improve your facility's performance. * An annual owners meeting and trade show that consists of continued education programs, hands-on training techniques, executive round tables, vendor and distributor booths, social events and special guests. This meeting is the highlight of the year with a unique combination of business education, product review and social interaction with other team members. | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations |
| Marketing | Extra Innings provides a comprehensive email marketing system to help effectively promote your facility's programs and drive traffic to your website. | Co-op Advertising Ad Templates National Media Regional Advertising |
| Operations | - | Number of Employees Required to Run: 20 |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Extra Innings
Love Baseball or Softball? Want to run your own business? Then play ball with Extra Innings. Millions of Americans play baseball or softball. Some play for fun, but most play to win, and that's where Extra Innings comes in. In addition to building better ballplayers, Extra Innings also produces winners off the field - successful Extra Innings franchisees. Extra Innings provides a winning strategy for one of America's fastest growing industries: baseball & softball training. Our triple threat includes: * Year-round indoor training facilities with multi-use tunnels, batting cages and circuit training rooms * Professional instruction with private and group lessons as well as year-round clinics and programs for baseball and softball players of all ages and ability levels. * A nationally recognized Pro Shop that carries the latest and widest selection of baseball and softball equipment and apparel at the lowest pricing available. The Extra Innings model generates a balanced revenue stream that flows regardless of season. This gives franchisees the power to make a difference in their communities by helping ballplayers of all ages and ability levels improve their game, love what they're doing and make money while doing it. Extra Innings provides its franchisees with a complete playbook that shows you how to offer these services and create a loyal fan base. Extra Innings is currently offering franchises to qualified individuals and groups throughout the U.S.
About Aqua-Tots Swim Schools
We offer franchisees one business model and a choice of two business plans to meet the needs of our franchisees during the start up phase of the franchise program:
Store Front Location (Business Plan Option #1)
Begin with your own Aqua-Tots Swim School in a storefront location.
* The franchisee will be trained, certified and equipped to develop, design, build and train their employees to showcase their Aqua-Tots Swim School location. A franchisee that chooses this option is required to purchase an exclusive territory in which to establish an Aqua-Tots Swim School location to service clients.
* The franchisee will be given access to the Aqua-Tots Swim Schools facility strategies, custom pool designs, marketing plans and expert experience of establishing the business to help ensure success.
* The franchisee will be trained, certified at Aqua-Tots corporate training center headquarters for up to three weeks with our master franchisee trainers. Franchisees that lease or build an indoor pool in an existing facility have the most flexibility and foundation to build additional swim school locations in their exclusive territories and have the potential of offering the most profitable services to their clients.
Home Based Plan (Business Plan Option #2)
Begin by establishing contract agreements to utilize pools within your exclusive territory: (Master Planned Communities, Hotels, Resorts, Health Clubs)
* The franchisee will be trained and certified at Aqua-Tots corporate training center headquarters for up to three weeks with our master franchisee trainers.
* Franchisees learn the art of establishing contracts for satellite pool locations in their exclusive territory while conducting the business administration and scheduling functions from their home based operation. This business plan allows the new franchisee an opportunity to build a strong client base, maximize profits, reduce overhead costs, and minimize the initial start-up cost.
The total investment necessary to begin operation of a Multi‐Unit Development Agreement for two Aqua‐Tots Swim School Outlets is $517,095 to $1,165,237. This includes between $55,638 and $55,957 that must be paid to the franchisor or its affiliate. You must purchase a minimum of 2 units under the MUDA. The MUDA fee for each additional unit is $30,000 with 50%, i.e., $15,000 per additional unit, due at the time of signing the Multi‐Unit Development Agreement.
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