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Below is an in-depth analysis and side-by-side comparison of Heidi's Brooklyn Deli vs Applegate Farm including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $300,000 - $400,000 | $137,650 - $322,000 |
Franchise Fee | $35,000 | $25,000 |
Royalty Fee | 6% | 5% |
Advertising Fee | - | 2%local+2% Nat'l |
Year Founded | 1994 | - |
Year Franchised | 2004 | - |
Term Of Agreement | 15 years | 5 Years +5+5+5 |
Term Of Agreement | 15 years | 5 Years +5+5+5 |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | 80 hours over approximately two weeks. Includes both classroom and on-the-job training. |
Support | - | - |
Marketing | - | - |
Operations | - | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | - |
Since being founded in 1994, Heidi's Brooklyn Deli has remained a family-owned and community oriented company and seeks partners who honor 'those' same values.
We provide extensive training before, during and after your store opening.
We are your partner as long as you are part of Heidi's family.
Our bread and recipes are made from scratch the old fashioned way in each location...Yes, you will learn how to bake!
Whenever possible, we source nitrate-free, hormone-free and antibiotic-free meats and organic cheeses. Our sources are often family-owned humane farms and ranches with sustainable practices.
We are committed to sourcing more & more of our building materials & products from environmentally-friendly partners with sustainable practices.
We want to be your neighborhood choice for breakfast, lunch and dinner. Our food is special, therefore we do not seek to be on every street corner.
We seek to find the right location and using our decades of experience, design a store that is cost efficient to build and cost effective to operate.
Applegate Farm has grown to be one of the largest retail outlets for ice
cream on the East Coast. In 1980, Mrs. Betty Vhay became the new owner
of Applegate Farm. In an effort to oversee all aspects of the business
the Vhay family moved into the original farmhouse. Mrs. Vhay became Mrs.
Wayne Niles in 1991 and eventually transferred ownership to her nephew
and his wife Mr. and Mrs. Jason Street. Working together, the entire
family contributes to maintaining the century-old tradition of the best
homemade ice cream and sweet treats in the 21st century.