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Updated RecentlyHeidi's Brooklyn Deli vs Capriotti's Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Heidi's Brooklyn Deli vs Capriotti's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $300,000 - $400,000 | $380,000 - $660,413 |
| Franchise Fee | $35,000 | $30,000 - $40,000 |
| Royalty Fee | 6% | 6%-7% |
| Advertising Fee | - | 3% |
| Year Founded | 1994 | 1976 |
| Year Franchised | 2004 | 1987 |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/Yes |
| Start-up Costs | No/No | No/Yes |
| Equipment | No/No | No/Yes |
| Inventory | No/No | No/Yes |
| Receivables | No/No | No/Yes |
| Payroll | No/No | No/Yes |
Training & Support |
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| Training | - | Within two months prior to your opening, you will complete the 3 level Capriotti's University training program including on-line training, three weeks of in-store training and one week of classroom offered at our corporate headquarters in Las Vegas, Nevada. Your visit will give you the full flavor of the Capriotti's experience. On-The-Job Training: 270 hours Classroom Training: 49 hours |
| Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Company Overviews
About Heidi's Brooklyn Deli
Since being founded in 1994, Heidi's Brooklyn Deli has remained a family-owned and community oriented company and seeks partners who honor 'those' same values.
We provide extensive training before, during and after your store opening.
We are your partner as long as you are part of Heidi's family.
Our bread and recipes are made from scratch the old fashioned way in each location...Yes, you will learn how to bake!
Whenever possible, we source nitrate-free, hormone-free and antibiotic-free meats and organic cheeses. Our sources are often family-owned humane farms and ranches with sustainable practices.
We are committed to sourcing more & more of our building materials & products from environmentally-friendly partners with sustainable practices.
We want to be your neighborhood choice for breakfast, lunch and dinner. Our food is special, therefore we do not seek to be on every street corner.
We seek to find the right location and using our decades of experience, design a store that is cost efficient to build and cost effective to operate.
About Capriotti's
If you want development rights, you must pay us a development fee equal to $30,000 (the initial franchise fee for the first Restaurant), plus the $6,000 Development Services Fee for the first Restaurant, plus a deposit of 33% of the initial franchise fee (which is $30,000) for each additional Restaurant you commit to develop. The total investment necessary to begin operation if you acquire development rights (with a minimum required commitment of 3 Capriotti's restaurants) is $390,000 to $670,413. This includes $71,000 that must be paid to the franchisor or affiliate.
Veteran Incentives 15% off franchise fee
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