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Below is an in-depth analysis and side-by-side comparison of Heidi's Brooklyn Deli vs di'lishi frozen yogurt bar including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $300,000 - $400,000 | $285,700 - $512,500 |
Franchise Fee | $35,000 | $25,000 |
Royalty Fee | 6% | 4% |
Advertising Fee | - | 4% |
Year Founded | 1994 | 2011 |
Year Franchised | 2004 | 2011 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | On-The-Job Training: 1 week (approximately) Classroom Training: 1 week (approximately) |
Support | - | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations |
Marketing | - | Ad Templates |
Operations | - | Absentee Ownership Allowed |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
Since being founded in 1994, Heidi's Brooklyn Deli has remained a family-owned and community oriented company and seeks partners who honor 'those' same values.
We provide extensive training before, during and after your store opening.
We are your partner as long as you are part of Heidi's family.
Our bread and recipes are made from scratch the old fashioned way in each location...Yes, you will learn how to bake!
Whenever possible, we source nitrate-free, hormone-free and antibiotic-free meats and organic cheeses. Our sources are often family-owned humane farms and ranches with sustainable practices.
We are committed to sourcing more & more of our building materials & products from environmentally-friendly partners with sustainable practices.
We want to be your neighborhood choice for breakfast, lunch and dinner. Our food is special, therefore we do not seek to be on every street corner.
We seek to find the right location and using our decades of experience, design a store that is cost efficient to build and cost effective to operate.
di’lishi is the creation of Marlo Francis from Asheboro, NC. Her first experience with frozen yogurt came after her son told her about discovering the self-serve concept in a neighboring state when he left for college - and he was eager for her to try it when she planned her next visit. Before that could happen, though, Marlo happened upon a bar for herself, while travelling to a larger city near her hometown. After several repeat visits - including eventually traveling to see her son and trying the yogurt bar in his college town, it didn’t take long before she began dreaming about opening a shop of her own - one that reflected her unique interpretation of the concept. She wanted to create an environment that invited people to come in and stay awhile. She wanted to serve the finest yogurt and toppings that she could find, as well as a way to regularly contribute to the community around her.