HIT Center, The vs Planet Fitness Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of HIT Center, The vs Planet Fitness including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
HIT Center, The Franchise
Planet Fitness Franchise
Investment $500,000$968,100 - $4,113,000
Franchise Fee $40,000$20,000
Royalty Fee 5%7% of Gross Membership Fees
Advertising Fee -9%
Year Founded 20001992
Year Franchised 20032003
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee --


Business Experience Requirements
 
HIT Center, The Franchise
Planet Fitness Franchise
Experience --

Financing Options
 
HIT Center, The Franchise
Planet Fitness Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/NoNo/No
Start-up Costs No/NoNo/No
Equipment No/NoNo/Yes
Inventory No/NoNo/No
Receivables No/NoNo/No
Payroll No/NoNo/No

Training & Support
 
HIT Center, The Franchise
Planet Fitness Franchise
Training -* Available at headquarters: 2 weeks * At franchisee's location: as needed
Support -* Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives
Marketing -* Co-op advertising * Ad slicks * Regional advertising
Operations -* 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

Expansion Plans
 
HIT Center, The Franchise
Planet Fitness Franchise
US Expansion -Yes
Canada Expansion No-
International Expansion No-

Company Overviews

About HIT Center, The

High Intensity Training Centers (HIT Centers) is a new and unique fitness franchise opportunity offering sports performance enhancement and weight loss using several high intensity training programs. HIT stands for High Intensity Training.

The tried and true scientific principles of human physiology, neurology, kinesiology, and mycology fill scientific journals and have been studied by countless researchers for many decades. Application of these principles to human performance has received limited attention and no comprehensive, consolidated and integrated strategy until now.

The first HIT Center was opened in 2000 by Dr. Terry Shepherd, a nationally known exercise physiologist. The HIT Centers apply pure scientific principals of human physiology to sports and fitness, offering our clients state-of-the-art training and exercise protocols designed to maximize the body's potential. Our centers provide a model delivery system for sports performance enhancement, fitness, sports vision training, and weight loss in a scientifically designed exercise environment. Endorsed by NFL and MLB players and agents, our fitness and sports enhancement programs are unmatched in the industry.

As a HIT Centers franchisee, you will offer the most comprehensive human performance and fitness programs available. Our franchises are the most scientifically sound and technologically superior facilities in the industry.

All HIT Centers provide the following high intensity training programs:

 Speed-Up - An athletic development/sports enhancement program for athletes of all ages and sports. Lighten-Up - A weight loss program for adults and children. HIT FIT - A high-level human performance/fitness program for general health and recreational athletes. Eyemetrix - A visual training program for all athletes.

Headquartered in Dublin, Ohio, HIT Centers Inc. offers what no other company offers, combined programs in sports enhancement, fitness, weight loss, human performance, and visual training in a scientifically designed exercise environment.

About Planet Fitness

Planet Fitness got its start in 1992 when Michael Grondahl acquired a struggling gym. He reduced membership prices to compete against better-known brands and focused on serving occasional or first-time gym users. Every Planet Fitness location holds a pizza night for members once a month, as well as a bagel morning, and Tootsie Rolls are available at all times.
Planet Fitness strives to promote health in a respectful atmosphere. For over a decade, Planet Fitness has gone to great lengths to provide its members with a friendly space to work out. We call it the Judgment Free Zone. We discourage weight dropping and obnoxious grunting so you can focus on your own workout and not the person next to you.

The total investment necessary to begin operation of a single Planet Fitness facility ranges from $968,100 to $3,072,000 if you finance your equipment.
This includes $48,000 to $297,000 that must be paid to the franchisor or its affiliate.
If you choose to purchase your equipment, the total investment necessary to begin operation of a single Planet Fitness facility ranges from $1,500,000 to $4,113,000.
This includes $295,000 to $912,000 that must be paid to the franchisor or its affiliate.
These estimated initial investment ranges also apply to each location that you develop under the Area Development Agreement (plus the Area Development Fee you pay at the time you sign the Area Development Agreement). If you sign an Area Development Agreement, you must develop one or more Planet Fitness facilities, and you will pay an Area Development Fee of $10,000 per planned location (paid in full when you sign the Area Development Agreement) in addition to the then-current initial franchise fee due for each location at the time the Franchise Agreement for that location is signed.

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