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Below is an in-depth analysis and side-by-side comparison of Melt Gelato & Crepe Cafe vs Shuckin' Shack including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $260,000 - $650,000 | $252,700 - $841,750 |
Franchise Fee | $25,000 | $45,000 |
Royalty Fee | 6% | 3.5-5.5% |
Advertising Fee | - | 1.5% |
Year Founded | 2003 | 2007 |
Year Franchised | 2005 | 2014 |
Term Of Agreement | 7 years | - |
Term Of Agreement | 7 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/Yes |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | On-The-Job Training: 80 hours Classroom Training: 64 hours |
Support | - | Ongoing Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | - | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | - | Absentee Ownership Allowed Number of Employees Required to Run: 20 |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | - |
The Melt Cafe and Gelato Bar concept is a fresh, new experience that not only excites the customer but is also a great business opportunity. They serve traditional gelato, as well as a host of other delicious products. Gelato's intense flavors and creamy texture come from the density not the fat. In fact all our sorbetto flavors are fat free and their gelato flavors have significantly lower fat content than regular ice cream. They use milk as opposed to butter fat, and they increase the density by reducing the air content significantly as compared to regular ice cream.