Perkins vs Applebee's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Perkins vs Applebee's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Perkins Franchise
Applebee's Franchise
Investment $1,557,975 - $2,742,975$2,009,038 - $8,267,250
Franchise Fee $40,000$35,000
Royalty Fee 4%4% initially, 5% possible after
Advertising Fee -not less than 4%
Year Founded 19581980
Year Franchised 19582014
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee $5000-$7500-


Business Experience Requirements
 
Perkins Franchise
Applebee's Franchise
Experience -Our Ideal Franchise Partner -Is committed to a long term franchise relationship built on trust and respect -Knows how to build a brand -Understands that accessible pricing and value are core components of casual dining -Has prior hospitality experience or knowledge, particularly in critical areas like supply chain, quality assurance, real estate development, and marketing -Has or will have infrastructure dedicated to the development of our brand -Has material liquidity and net worth, with access to capital -Has a track record of developing multi-unit restaurant systems

Financing Options
 
Perkins Franchise
Applebee's Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Perkins Franchise
Applebee's Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans
 
Perkins Franchise
Applebee's Franchise
US Expansion -Yes
Canada Expansion NoNo
International Expansion NoYes

Company Overviews

About Perkins

In today’s market, the opportunity to buy a Perkins® restaurant franchise business couldn’t be better for experienced restaurateurs interested in aligning with a concept that has withstood the test of time. Now more than ever, restaurant customers are looking for value without sacrificing selection and taste. A top leader in the family restaurant dining segment since 1958, Perkins offers high quality, flavorful and affordable menu options for breakfast, lunch, and dinner and snack. With more than 440 units across the U.S. and Canada, the heritage of the Perkins brand and the ability to adapt to current consumer trends have placed it among the top performing companies in the family restaurant franchise segment.

It’s time to take a fresh look at Perkins Restaurants. Find out how you can own one of the best family restaurant franchises in the business, and deliver the Perkins experience to loyal diners, through single-unit operations and multi-unit ownership franchise opportunities. Perkins gives you the chance to bring comfort, value, and great taste to your community - not to mention solid growth potential to your own career in foodservice.

Perkins has a vision for the future, and wants you to be part of it: our goal is to continue to offer great food and memorable dining experiences to guests across the continent!

Join Perkins and leverage our name, our established systems, and our special recipes - all while pleasing your guests and charting your future in the industry.

The total investment necessary to begin operation of a Perkins Restaurant and Bakery franchise is $1,557,975 - $2,742,975. This includes the $50,000 initial fee paid to the franchisor (unless you are participating in the Refranchising Program). Under the Company Restaurant Refranchising Program, in which an existing company-owned restaurant is transferred to a franchisee, the initial franchise fee is negotiable and will vary in amount depending on, among other things, the length of the franchise term and the profitability of the restaurant (additional information about the Refranchising Program is provided in the Disclosure Document).
In addition, if you sign a Development Agreement for three or more restaurants, the initial franchise fee is $40,000 for the first restaurant, $35,000 for the second restaurant and $30,000 for the third and any subsequent restaurant(s).


About Applebee's

Applebee's is the largest casual dining chain in the world with sales of $4.7 billion in 2006. Already the business staple of friendly casual dining, Applebee's is pursuing expansion opportunities, and is looking for individuals/firms with a serious interest in developing our successful brand internationally. For years Applebee's has embraced neighborhood culture, providing high-quality food and drinks in a friendly and informal atmosphere. Compared to the competition, Applebee's consistently delivers food to the consumer faster as well as more affordably. We plan to take this same mantra abroad, creating a warm, inviting dining experience designed around location-specific demographics and customer preference information.

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