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Updated RecentlyPretzel Time vs Alamo Drafthouse Cinemas Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Pretzel Time vs Alamo Drafthouse Cinemas including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $145,000 - $254,000 | $1,250,000 - $2,000,000 |
| Franchise Fee | $25,000 | $75,000 |
| Royalty Fee | 7% | 5% |
| Advertising Fee | 1-3% | 0.8% |
| Year Founded | 1991 | 1997 |
| Year Franchised | 1992 | 2003 |
| Term Of Agreement | 7 years | 10 years +10 |
| Term Of Agreement | 7 years | 10 years +10 |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Austin, TX Four weeks On-site Two weeks |
| Support | - | - |
| Marketing | - | Co-Op Advertising National Advertising Regional Advertising Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails Additional Services: Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases Other Marketing Support: Pre-Show Media |
| Operations | - | Average Number of Employees: 7 Full-time, 60 Part-time |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Pretzel Time
Pretzel Time introduced their famous soft pretzel in 1991 and have grown to become leaders in the soft pretzel category, specializing in offering steaming hot, fresh-baked, fresh twisted pretzels, pretzel dogs, freshly squeezed lemonade, and cold beverages all over the world. Pretzel Time operates over 190 stores located in 30 states and five international locations. NexCen added Pretzel Time to its QSR segment in August 2007. With the brand's commitment to fresh quality products and innovative new menu items, NexCen's marketing and branding experts will build the pretzel business beyond "just the pretzel concept in the mall," into a unified brand with strong positioning, a product innovation focus and a compelling look and feel. NexCen plans to elevate the pretzel business in consumers' minds in both the domestic and international marketplace. For more information, please visit www.pretzeltime.com