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Below is an in-depth analysis and side-by-side comparison of AmericInn vs Red Lion Hotels and Inns including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $221,286 - $7,605,378 | $8,431,750 - $36,598,000 |
Franchise Fee | $39,500 | $40,000 - $75,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | 3.25% | 3.5% |
Year Founded | 1980 | 1959 |
Year Franchised | 1984 | 1999 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | Yes/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | � Ongoing individual management training | On-The-Job Training: Optional Classroom Training: Optional |
Support | � State of the art Electronic Reservation System and Internet bookings � Toll-free 1-800 reservation line � Operations consulting � Capital improvement reviews � Training guides � System-wide newsletters � Annual workshops | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
Marketing | AmericInn's marketing programs promote brand awareness and maximize revenue through national brand advertising, Website and Internet advertising, a frequent guest rewards program, media relations services and news releases, and sales assistance programs. Marketing Support � Support in finding and choosing your hotel location � Hotel design and construction support � On-site opening assistance � Integrated local, regional, and national marketing services � Guest relations assistance � National brand advertising (billboards, print, trade shows) � Website and internet advertising � Travel agent and GDS reservations � Frequent guest program � Chainwide directory � Media relations service � Graphic design service | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
Results Oriented. Growth Driven.
With over 50 properties open or under development, Red Lion has positioned itself for sustainable growth. Important to the chain's lasting success is the redefinition of brand segmentation and strengthened brand identity for both Red Lion Hotels and Red Lion Inns & Suites, along with the addition of the Leo Hotel Collection, a collection of unique, boutique, historic and/or destination hotels.
Publicly traded on the NYSE (RLH), Red Lion is an owner, operator and franchisor. Red Lion grew out of the Pacific Northwest with historic roots dating back more than 50 years and is showing hotel owners how they can tap into their deep experience.
More hoteliers are finding that franchise partners with skin in the game truly have their franchisees' return on investment in mind. As owners, Red Lion never asks their franchisees to do anything that as a company they would not do for their own properties. The biggest benefit for hotel owners is the ability to plug their properties into a finely tuned franchise system that offers franchisees the highest level of support including access to industry leading technology, business intelligence and revenue management systems.
With a keen eye on the market, Red Lion's new consumer website creates direct interaction with guests, offers local experiences and provides an improved booking engine. The locally inspired experience carries through to the service culture at the property and brings the website's local focus full circle, creating a impactful point of differentiation that helps build guest loyalty.