Humpty's vs Applebee's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Humpty's vs Applebee's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Humpty's Franchise
Applebee's Franchise
Investment $495,000 - $695,000$2,009,038 - $8,267,250
Franchise Fee $30,000$35,000
Royalty Fee 5%4% initially, 5% possible after
Advertising Fee 2%not less than 4%
Year Founded 19771980
Year Franchised 02014
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Humpty's Franchise
Applebee's Franchise
Experience -Our Ideal Franchise Partner -Is committed to a long term franchise relationship built on trust and respect -Knows how to build a brand -Understands that accessible pricing and value are core components of casual dining -Has prior hospitality experience or knowledge, particularly in critical areas like supply chain, quality assurance, real estate development, and marketing -Has or will have infrastructure dedicated to the development of our brand -Has material liquidity and net worth, with access to capital -Has a track record of developing multi-unit restaurant systems

Financing Options
 
Humpty's Franchise
Applebee's Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Humpty's Franchise
Applebee's Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans
 
Humpty's Franchise
Applebee's Franchise
US Expansion -Yes
Canada Expansion NoNo
International Expansion NoYes

Company Overviews

About Humpty's



Humpty’s Restaurants International Inc. (HRII) has developed restaurant concepts and operating systems that require lower levels of franchisee experience, fewer menu changes and less refurbishment to be profitable and competitive. We provide comprehensive training, support, restaurant operations, purchasing and marketing systems to minimize franchisee risk. We place a great deal of importance on system-wide procedures and operating standards to ensure store-level food service, food quality and operating efficiencies are maintained and continually improving.

One of the main mandates of HRII is to develop restaurant concepts that do not rely on abnormal economic conditions, specialized operating skills, narrow market niches and/or culinary trends to be viable. Humpty’s have developed an operating system that allows the Company to implement and control standardized product purchasing, staff/franchisee training, restaurant operations, system-wide marketing and in-store/area management infrastructures and systems. Our objective is to place franchises in low-density/high traffic, outer-metro urban, small urban and rural market centres with high concentrations of lower to middle income families and business travelers.

About Applebee's

Applebee's is the largest casual dining chain in the world with sales of $4.7 billion in 2006. Already the business staple of friendly casual dining, Applebee's is pursuing expansion opportunities, and is looking for individuals/firms with a serious interest in developing our successful brand internationally. For years Applebee's has embraced neighborhood culture, providing high-quality food and drinks in a friendly and informal atmosphere. Compared to the competition, Applebee's consistently delivers food to the consumer faster as well as more affordably. We plan to take this same mantra abroad, creating a warm, inviting dining experience designed around location-specific demographics and customer preference information.

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