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Updated RecentlyTrue Rest vs Urbana Wellness Spa Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of True Rest vs Urbana Wellness Spa including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $359,887 - $778,812 | $420,000 - $500,000 |
| Franchise Fee | $39,950 | N/A |
| Royalty Fee | 6% | - |
| Advertising Fee | 2% | - |
| Year Founded | 2009 | 2006 |
| Year Franchised | 2014 | 2014 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | Active operators who have strong work ethics, focus on excellent spa services and guest experiences, and love hosting spa parties. Ready to embrace the mission of enriching peoples' lives by creating the kind of wellness spa experiences that demand an encore. Prior business experience, financial qualifications, motivation, team spirit and a track record of personal success. * Collective net worth of at least $500,000, with liquid assets greater than $150,000 (liquidity being defined as cash or any asset that could be converted to cash within ten business days). * Ability to satisfactorily pass background checks for the following: reasonable credit worthiness, no criminal convictions, no history of extensive litigation, and satisfactory motor vehicle report. * Willingness of all investors to personally guarantee any obligations that are required under the license agreement. * Belief that guest experience is of critical importance in spa business. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/Yes | -/- |
| Payroll | -/Yes | -/- |
Training & Support |
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| Training | In-depth three day training at University Tour of existing locations for spa finish concepts Classroom and hands-on role playing training On-The-Job Training: 48 hours Classroom Training: 24 hours | Available at Central Office: 2 weeks. Additional 1 week training on location. |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | The Urbana franchise program uses a specialist system by providing expert guidance to each spa's functional lead personnel. Once every week or on a biweekly basis, our specialist will touch base with each spa's counterpart to ensure that each franchise location is tracking critical key metrics and offering best practices that have been tried and tested in resolving issues at hand. |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About True Rest
In 1954, John C. Lilly began experimenting with the mind’s response to "sensory deprivation." The next real step in the evolution of float tanks came in the early
1970s, when the floatation chamber changed from an intimidating
laboratory behemoth into the modern-sleek more welcoming pods we know
and love today.
The first float tank center was opened in 1973 in Beverly Hills,
California. It spawned a surge in interest in floatation therapy, and
paved the way for new centers to open all around the world. Over the
next decade, centers saw steady growth and many news and media outlets
ran featured stories about the therapy, the tanks, and the medical
benefits.
If the present growth of the industry is any indication, the future of
floating is bright. The community of supporters is growing steadily, the
industry is advancing, and the practice of floatation therapy is
becoming more available to the general public.
True REST Float Spa is a world's largest float spa brand. With over 78 awarded franchised locations across the country, it is on its way to servicing 1 million floats.
True REST Float Spa has created a luxury float spa experience in 10 inches of water and one thousand pounds of Epsom salts. Clients float effortlessly in their float suite. Each location is dedicated to providing pain relief, relaxation and better sleep through a 60-minute float session. True REST Float Spa offers monthly memberships programs and packages.
Veteran Incentives 10% off franchise fee
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#205 in Franchise 500 for 2020.
#139 in Franchise 500 for 2021.
About Urbana Wellness Spa
At Urbana, we are
dedicated to providing unrivaled comfort with a wide range of
therapeutic services offered. Our primary focus is to offer excellent
spa services for our treasured guests. Serving countless guests since
2005 in the calming Urbana environment, our Service Providers are ready
to provide you with the highest quality de-stressing massages,
customized facials and relaxing body treatments. Allow yourself to
experience our different therapies that will help you escape from your
everyday responsibilities and restore balance that leave you rejuvenated
and focused.
The Urbana franchise program uses a Specialist System by providing expert guidance to each spa's functional lead personnel. Once every week or on a biweekly basis, our Specialist will touch base with each spa's counterpart to ensure that each franchise location is tracking critical key metrics and offering best practices that have been tried and tested in resolving issues at hand. Our wellness focus is not only for our guest, but for our team as well. We want to build our unique family with positive, hard working individuals. If our story is one you wish to add your own chapter too, and you feel you meet our requirements, please inquire. We look forward to adding your unique story to ours.
Proud Supporter of Veterans
We participate in the International Franchise Association's Veterans Transition Franchise Initiative, otherwise known as "VetFran." As part of this program, we offer U.S. veterans discounted franchise fees. If you are a veteran, the initial franchise fee for an Urbana Wellness Spa has a 20% discount.