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Below is an in-depth analysis and side-by-side comparison of Hard Rock Cafe vs Applebee's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $2,995,000 - $4,910,000 | $2,009,038 - $8,267,250 |
Franchise Fee | $350,000 - $750,000 | $35,000 |
Royalty Fee | - | 4% initially, 5% possible after |
Advertising Fee | - | not less than 4% |
Year Founded | - | 1980 |
Year Franchised | - | 2014 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | Our Ideal Franchise Partner -Is committed to a long term franchise relationship built on trust and respect -Knows how to build a brand -Understands that accessible pricing and value are core components of casual dining -Has prior hospitality experience or knowledge, particularly in critical areas like supply chain, quality assurance, real estate development, and marketing -Has or will have infrastructure dedicated to the development of our brand -Has material liquidity and net worth, with access to capital -Has a track record of developing multi-unit restaurant systems |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | - |
Support | - | - |
Marketing | - | - |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | No | Yes |
You can buy an international Hard Rock Cafe franchise in Canada, Asia, Europe, the Caribbean, South America or South Africa. However, the chain is not expanding in the United States at the time of publication. The company franchises to other companies with substantial assets, as it estimates a new Hard Rock Cafe has initial costs of about $3 million to $5 million depending on size and location. Merchandise sales account for more than 40 percent of franchise income.