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Below is an in-depth analysis and side-by-side comparison of Hard Rock Cafe vs Elmer's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $2,995,000 - $4,910,000 | $712,000 - $3,209,500 |
Franchise Fee | $350,000 - $750,000 | $40,000 |
Royalty Fee | - | 4% |
Advertising Fee | - | 1% |
Year Founded | - | - |
Year Franchised | - | - |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | - |
Support | - | - |
Marketing | - | - |
Operations | - | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | - |
You can buy an international Hard Rock Cafe franchise in Canada, Asia, Europe, the Caribbean, South America or South Africa. However, the chain is not expanding in the United States at the time of publication. The company franchises to other companies with substantial assets, as it estimates a new Hard Rock Cafe has initial costs of about $3 million to $5 million depending on size and location. Merchandise sales account for more than 40 percent of franchise income.
Elmer's Restaurants have been a family tradition since 1960. The Elmer's Breakfast/Lunch/Dinner restaurants are three-meal-per-day family restaurants, serving quality comfort food with exceptional Guest service. An independent market research firm concluded that "Elmer's Guest loyalty is one of the highest seen in the restaurant industry." Elmer's currently operates 34 Elmer's Restaurants, with new restaurants under development in Washington, California, and Oregon.