Applebee's vs Smitty's Restaurants Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Applebee's vs Smitty's Restaurants including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Applebee's Franchise
Smitty's Restaurants Franchise
Investment $2,009,038 - $8,267,250$400,000 - $600,000
Franchise Fee $35,000$35,000
Royalty Fee 4% initially, 5% possible after-
Advertising Fee not less than 4%-
Year Founded 1980-
Year Franchised 2014-
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Applebee's Franchise
Smitty's Restaurants Franchise
Experience Our Ideal Franchise Partner -Is committed to a long term franchise relationship built on trust and respect -Knows how to build a brand -Understands that accessible pricing and value are core components of casual dining -Has prior hospitality experience or knowledge, particularly in critical areas like supply chain, quality assurance, real estate development, and marketing -Has or will have infrastructure dedicated to the development of our brand -Has material liquidity and net worth, with access to capital -Has a track record of developing multi-unit restaurant systems -

Financing Options
 
Applebee's Franchise
Smitty's Restaurants Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Applebee's Franchise
Smitty's Restaurants Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans
 
Applebee's Franchise
Smitty's Restaurants Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion Yes-

Company Overviews

About Applebee's

Applebee's is the largest casual dining chain in the world with sales of $4.7 billion in 2006. Already the business staple of friendly casual dining, Applebee's is pursuing expansion opportunities, and is looking for individuals/firms with a serious interest in developing our successful brand internationally. For years Applebee's has embraced neighborhood culture, providing high-quality food and drinks in a friendly and informal atmosphere. Compared to the competition, Applebee's consistently delivers food to the consumer faster as well as more affordably. We plan to take this same mantra abroad, creating a warm, inviting dining experience designed around location-specific demographics and customer preference information.

"franchiserankingscom"
#96 on Franchise Rankings.com

About Smitty's Restaurants

Today, Smitty's Restaurants is Canada's largest family restaurant chain. Our award-winning menu will introduce you to our diverse menu items, from Smitty's famous buttermilk pancakes and waffles to omelettes, salads, sandwiches, steaks and pastas. Smitty's menu continues to offer an outstanding variety for everyone.              Most Smitty's are fully licensed and many have separate lounges.

"Top
#101 in Canada's Top franchises.