Applebee's vs George Webb Restaurants Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Applebee's vs George Webb Restaurants including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Applebee's Franchise
George Webb Restaurants Franchise
Investment $2,009,038 - $8,267,250$402,000 - $850,000
Franchise Fee $35,000$250,000
Royalty Fee 4% initially, 5% possible after-
Advertising Fee not less than 4%-
Year Founded 19801948
Year Franchised 20141953
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Applebee's Franchise
George Webb Restaurants Franchise
Experience Our Ideal Franchise Partner -Is committed to a long term franchise relationship built on trust and respect -Knows how to build a brand -Understands that accessible pricing and value are core components of casual dining -Has prior hospitality experience or knowledge, particularly in critical areas like supply chain, quality assurance, real estate development, and marketing -Has or will have infrastructure dedicated to the development of our brand -Has material liquidity and net worth, with access to capital -Has a track record of developing multi-unit restaurant systems Previous restaurant/retail experience preferred for individuals with a passion for the restaurant business, operating under the philosophies of People, Place, Product and Profit.

Financing Options

 
Applebee's Franchise
George Webb Restaurants Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
Applebee's Franchise
George Webb Restaurants Franchise
Training -Comprehensive initial training and pre-opening training provided at company owned locations and corporate training center. On-going management training and development provided for all franchisees, operators, managers and supervisory staff.
Support --
Marketing --
Operations --

Expansion Plans

 
Applebee's Franchise
George Webb Restaurants Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion Yes-

Company Overviews

About Applebee's

Applebee's is the largest casual dining chain in the world with sales of $4.7 billion in 2006. Already the business staple of friendly casual dining, Applebee's is pursuing expansion opportunities, and is looking for individuals/firms with a serious interest in developing our successful brand internationally. For years Applebee's has embraced neighborhood culture, providing high-quality food and drinks in a friendly and informal atmosphere. Compared to the competition, Applebee's consistently delivers food to the consumer faster as well as more affordably. We plan to take this same mantra abroad, creating a warm, inviting dining experience designed around location-specific demographics and customer preference information.

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About George Webb Restaurants

A Wisconsin tradition since 1948, George Webb is the 24-hour neighborhood restaurant serving breakfast all day, along with lunch and dinner, with menu items from omelets to burgers and sandwiches to chicken, fish and shrimp dinners. We are famous for our Golden Hashbrowns and Wheatcakes, homemade soups and chili and our signature Premium-Blend coffee.
 
George Webb has built our brand around a simple promise: we are a neighborhood restaurant that serves good food at value prices, 24 hours a day. It has resulted in remarkable customer loyalty. Few franchise concepts can match George Webb’s knack for turning customers into "regulars.” According to a customer satisfaction survey, 59 percent of Webb customers visit one or more times each week, and 95 percent of customers come back one or more times a month. Food is a universal need and George Webb meets it in a way that our customers prefer. That kind of loyalty gives George Webb franchise owners a solid base on which to build their businesses.