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Below is an in-depth analysis and side-by-side comparison of Applebee's vs Another Broken Egg Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $2,009,038 - $8,267,250 | $505,500 - $1,175,500 |
Franchise Fee | $35,000 | $50,000 |
Royalty Fee | 4% initially, 5% possible after | 5% |
Advertising Fee | not less than 4% | 1% |
Year Founded | 1980 | 1996 |
Year Franchised | 2014 | 2005 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Our Ideal Franchise Partner -Is committed to a long term franchise relationship built on trust and respect -Knows how to build a brand -Understands that accessible pricing and value are core components of casual dining -Has prior hospitality experience or knowledge, particularly in critical areas like supply chain, quality assurance, real estate development, and marketing -Has or will have infrastructure dedicated to the development of our brand -Has material liquidity and net worth, with access to capital -Has a track record of developing multi-unit restaurant systems | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/Yes |
Equipment | -/- | -/Yes |
Inventory | -/- | -/Yes |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | On-The-Job Training: 15 days Classroom Training: 6 weeks Additional Training: As needed |
Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations |
Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising |
Operations | - | Absentee Ownership Allowed Number of Employees Required to Run: 25 - 35 |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Ron Green opened his first restuarant, The Broken Egg Cafe, in Mandeville, Louisiana, in 1996. A customer's request to "please open another Broken Egg" became the inspiration behind the name of future locations, opened first by Green and his brother and later, starting in 2005, by franchisees.
Seeking new franchise units throughout the U.S., Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico and South America