Applebee's vs Cool-de-Sac Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Applebee's vs Cool-de-Sac including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Applebee's Franchise
Cool-de-Sac Franchise
Investment $2,009,038 - $8,267,250$858,700 - $1,988,667
Franchise Fee $35,000$75,000
Royalty Fee 4% initially, 5% possible after6%
Advertising Fee not less than 4%-
Year Founded 19802008
Year Franchised 20142010
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee --


Business Experience Requirements
 
Applebee's Franchise
Cool-de-Sac Franchise
Experience Our Ideal Franchise Partner -Is committed to a long term franchise relationship built on trust and respect -Knows how to build a brand -Understands that accessible pricing and value are core components of casual dining -Has prior hospitality experience or knowledge, particularly in critical areas like supply chain, quality assurance, real estate development, and marketing -Has or will have infrastructure dedicated to the development of our brand -Has material liquidity and net worth, with access to capital -Has a track record of developing multi-unit restaurant systems -

Financing Options
 
Applebee's Franchise
Cool-de-Sac Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Applebee's Franchise
Cool-de-Sac Franchise
Training --
Support --
Marketing --
Operations -

Number of employees needed to run franchised unit: 60 - 80. Absentee ownership of franchise is allowed.

Expansion Plans
 
Applebee's Franchise
Cool-de-Sac Franchise
US Expansion YesYes
Canada Expansion NoYes
International Expansion YesYes

Company Overviews

About Applebee's

Applebee's is the largest casual dining chain in the world with sales of $4.7 billion in 2006. Already the business staple of friendly casual dining, Applebee's is pursuing expansion opportunities, and is looking for individuals/firms with a serious interest in developing our successful brand internationally. For years Applebee's has embraced neighborhood culture, providing high-quality food and drinks in a friendly and informal atmosphere. Compared to the competition, Applebee's consistently delivers food to the consumer faster as well as more affordably. We plan to take this same mantra abroad, creating a warm, inviting dining experience designed around location-specific demographics and customer preference information.

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About Cool-de-Sac

Cool de Sac is an attractive family-style restaurant model that offers something for everyone: it's a wonderful place to meet, it's a fantastic place to eat, it's a great place to play and the perfect destination for an all-around family day. After talking to over 300 parents during our research and having served over 160,000 customers so far, we can confirm that Cool de Sac is a fantastic idea whose time has come. Customer Service ratings to our flagship Restaurants in Florida have been excellent. Cool de Sac has lucratively covered a market niche that fills an important urban lifestyle need and offers highly promising business potential to any entrepreneur in any suburb in the United States. As we seek to expand our presence to other cities in the U.S. �" not to mention other countries �" we look forward to forging lasting partnerships with enthusiastic franchisees like you. Join forces with us and you will become part of a network that is driven by professionalism, quality, consistency, and a true passion for excellence. To learn how our partnership can work to your advantage, read more about Cool de Sac. As you get to know our business better, you will see an opportunity you'll want to consider for the long term. We envision your entrepreneurial spirit and our expertise as the perfect combination with which to build a powerful international brand. We look forward to welcoming you on board!