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Below is an in-depth analysis and side-by-side comparison of AMATO'S vs Togo's Eateries, LLC including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $380,000 - $500,000 | $240,500 - $545,700 |
Franchise Fee | $25,000 | $30,000 |
Royalty Fee | 6% | 5% |
Advertising Fee | - | 3% |
Year Founded | - | 1971 |
Year Franchised | - | 1977 |
Term Of Agreement | - | 10 years, renewable |
Term Of Agreement | - | 10 years, renewable |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Potential franchisees should be motivated, high-energy individuals who demonstrate a love and enthusiasm for the Amato's product and concept. | We're looking for franchisees with an entrepreneurial spirit and the willingness to work hard. Franchisees invest in us because they know how great our sandwiches are and how much our loyal guests love them. To invest in our great organization, a single restaurant development requires $150,000 in liquid assets and a net worth of $300,000. Three or more restaurant developments require $450,000 in liquid assets and a net worth of $900,000. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/No |
Start-up Costs | -/- | -/Yes |
Equipment | -/- | -/Yes |
Inventory | -/- | -/Yes |
Receivables | -/- | -/Yes |
Payroll | -/- | -/Yes |
Training & Support |
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Training | - | As Togo's sandwich franchise owner, you and/or your designated manager will be enrolled in an extensive training program that covers all aspects of restaurant operations - running and marketing the business. The training includes eight hours of food safety certification; a week of classroom training at our headquarters in San Jose, which covers business operations, bookkeeping, marketing, and systems for overseeing and managing your business; three weeks of on-the-job operations training at a Togo's restaurant, learning to make sandwiches, manage inventory, and use the point of sale system. On-The-Job Training: 120 hours Classroom Training: 24 hours |
Support | - | Our ongoing support sets Togo's apart. We group our restaurants into three districts: Northern California, Southern California, and New and Emerging Markets. Each group is overseen by a Vice President of Franchise Operations, who manages a team of Franchise Business Consultants. The Franchise Business Consultants help franchisees track key performance indicators, solve operational challenges, and boost performance. We also provide support with: Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | - | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | - | Number of Employees Required to Run: 14 - 25 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | - | - |
In 1972, an Italian immigrant named Dominic Reali bought the Amato’s business after working at the original Portland shop for seven years. Dominic made his mark early, introducing his own blend of ingredients to the classic Real Italian Sandwich. You can say "grazie" to Dominic for the Greek olives, a zestier pickle and a new oil recipe on your sandwich. You can also thank him for turning Amato’s into a growing franchise that can now be enjoyed across state lines!
We’re a sandwich shop that proudly serves up authentic Italian eats -- just the way Giovanni did -- to your neighbors, best friends, co-workers, parents, grandparents, cousin Vinny, and you!