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Below is an in-depth analysis and side-by-side comparison of AMATO'S vs Capriotti's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $380,000 - $500,000 | $380,000 - $660,413 |
Franchise Fee | $25,000 | $30,000 - $40,000 |
Royalty Fee | 6% | 6%-7% |
Advertising Fee | - | 3% |
Year Founded | - | 1976 |
Year Franchised | - | 1987 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Potential franchisees should be motivated, high-energy individuals who demonstrate a love and enthusiasm for the Amato's product and concept. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | No/Yes |
Start-up Costs | -/- | No/Yes |
Equipment | -/- | No/Yes |
Inventory | -/- | No/Yes |
Receivables | -/- | No/Yes |
Payroll | -/- | No/Yes |
Training & Support |
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Training | - | Within two months prior to your opening, you will complete the 3 level Capriotti's University training program including on-line training, three weeks of in-store training and one week of classroom offered at our corporate headquarters in Las Vegas, Nevada. Your visit will give you the full flavor of the Capriotti's experience. On-The-Job Training: 270 hours Classroom Training: 49 hours |
Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | - | Yes |
In 1972, an Italian immigrant named Dominic Reali bought the Amato’s business after working at the original Portland shop for seven years. Dominic made his mark early, introducing his own blend of ingredients to the classic Real Italian Sandwich. You can say "grazie" to Dominic for the Greek olives, a zestier pickle and a new oil recipe on your sandwich. You can also thank him for turning Amato’s into a growing franchise that can now be enjoyed across state lines!
We’re a sandwich shop that proudly serves up authentic Italian eats -- just the way Giovanni did -- to your neighbors, best friends, co-workers, parents, grandparents, cousin Vinny, and you!