Bar Louie vs The Wine Loft Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bar Louie vs The Wine Loft including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Bar Louie Franchise
The Wine Loft Franchise
Investment $923,500 - $3,707,333$75,000 - And Up
Franchise Fee $50,000$55,000
Royalty Fee 5%4%
Advertising Fee 2% local, 1%Nat'l1%
Year Founded 19912003
Year Franchised 20102006
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Bar Louie Franchise
The Wine Loft Franchise
Experience

Just as there is no cookie cutter location, there is no cookie-cutter franchisee. A company's objective should determine if a potential franchisee is a good fit. For franchisees looking to build on a unique culture, franchisees should be excited for the opportunity to customize. Someone who wants to expand quickly through a replication and repetition rollout approach will not deliver the guest experience that customers should come to expect from the brand.

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Financing Options
 
Bar Louie Franchise
The Wine Loft Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Bar Louie Franchise
The Wine Loft Franchise
Training -Two weeks of training is to be conducted in one of our training stores and Two weeks of training will be conducted at your location by our Certified Trainer

Comprehensive four step Training Program provides Franchisees’ Service staff to receive an on-line certification. The University Program also has several Advanced Training Portals for the Franchisees to challenge its staff to further develop wine knowledge
Support

We offer extensive support along the way, including: * Full support through the site identification and construction process * A comprehensive training program for restaurant teams * MALT (Music, Atmosphere, Lighting, Temperature) - the secret to creating the Bar Louie experience * Access to leading software and restaurant management tools * Compelling advertising and local store marketing materials * Extensive PR and social media programming

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Marketing --
Operations --

Expansion Plans
 
Bar Louie Franchise
The Wine Loft Franchise
US Expansion Yes-
Canada Expansion --
International Expansion --

Company Overviews

About Bar Louie

Bar Louie is a national collection of neighborhood bars featuring hand-crafted cocktails and spirits, delectable food and an inviting atmosphere for people to enjoy time with friends and mingle with new people. Founded in 1990 by Ted Kasmir and Roger Greenfield, Bar Louie has more than 100 locations across the United States and is growing through both franchising and corporate locations. Open during four parts of the day - lunch, happy hour, dinner and late night - Bar Louie is an award-winning concept with a progressively hip and lively atmosphere. Each Bar Louie is a local social, casual gathering spot - neighborhood bars and eateries that feature hand-crafted cocktails, spirits and delectable scratch food in an inviting, urban atmosphere. Each Bar Louie has a modern, relaxed vibe that expresses the brand’s identity, and no two locations are alike. Some are a cozy 5,000 square feet, while another boasts a roomy 11,000 square feet, with many other locations somewhere between. Layouts vary, as do local food and drink specials. Just as no two locations are like, there is no "cookie-cutter" type of franchise partner for Bar Louie. While existing franchisees have owned a business, each owner comes from a unique facet of life. Similarly, guests range from ages 25 to 54 and more than 50 percent are women. Another distinction is Bar Louie's four distinct day-parts - lunch, happy hour, dinner and late night - with the entire food and drink menu available all day, every day. This provides guests a perfect gathering place for family dinners, drinks with friends, watching sporting events and everything between. The average customer visit lasts longer than two hours.
Financially we require per location: $500K liquid assets, $1.5 million net worth.

The total investment necessary to begin operations of a Bar Louie Restaurant franchised business ranges from $923,500 to $3,707,333. This includes $50,500 that must be paid to the franchisor or an affiliate.
The total initial investment necessary to begin operation as a Bar Louie Area Developer is $25,000 multiplied by the number of Bar Louie restaurants to be developed under the Development Agreement. This is the same amount that must be paid to the franchisor or an affiliate.

About The Wine Loft

The Wine Loft's chic modern decor and relaxing ambiance promote memorable experiences that turn customers into life-long partners. The first Wine Loft opened in New Orleans in March of 2003. In an effort to share its success, Doyle International decided to allow others to enjoy ownership opportunities of the brand. In 2006, the first Wine Loft franchise opened with incredible success. By early 2012, we expect to have 15 franchises and 7 corporate-owned locations across the country. Our goal was to create a relaxing atmosphere where people could get together and enjoy a great food and wine experience. To that effect, we combined wine, spirits, beer and sophisticated cuisine with efficient, friendly service. This thoughtful combination would ideally facilitate positive and memorable social interactions between our guests, making them long to return. TARGET MARKET Our target market and most loyal demographic segment consists of females aged 25-50 years. The Wine Loft enjoys great synergy with upscale restaurants, spas, salons, and women’s retailers and boutiques; it is also a popular destination for private and corporate events. FLEXIBILITY Our concept has the flexibility to afford each site the ability to develop its own unique design footprint. DESIRABLE LOCATIONS The following features have proven to be our best achievers: * Historic building with "loft" architectural features, exposed brick, high ceilings, wooden posts/beams * Street level of residential, hotel and office properties * End cap or pad site locations of high-end strip centers * Centers with unique architectural features * Lifestyle centers * Traditional neighborhood developments SIZE * 2,500 to 4,000 square feet. * Must have minimum 18-foot ceilings (desired height for mezzanine). * Adjacent outdoor patio area(s) totaling no less than 1,000 square feet