Crowne Plaza vs TownePlace Suites Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Crowne Plaza vs TownePlace Suites including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$35,380,430 - $70,256,900 | $9,180,100 - $25,635,600 |
Franchise Fee |
$75,000 | $50,000 - $100,000 |
Royalty Fee |
5% | - |
Advertising Fee |
- | - |
Year Founded |
1983 | 1997 |
Year Franchised |
1983 | 1997 |
Term Of Agreement |
- | - |
Term Of Agreement |
- | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
- | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
-/Yes | -/- |
Start-up Costs |
-/Yes | -/- |
Equipment |
-/Yes | -/- |
Inventory |
-/Yes | -/- |
Receivables |
-/Yes | -/- |
Payroll |
-/Yes | -/- |
Training & Support |
Training |
On-The-Job Training: Varies
Classroom Training: Varies
| - |
Support |
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
| - |
Marketing |
Ad Templates
National Media
SEO
Loyalty program/app
| - |
Operations |
- | - |
Expansion Plans |
US Expansion |
Yes | - |
Canada Expansion |
- | - |
International Expansion |
Yes | - |
Company Overviews
About Crowne Plaza
Work. Connect. Succeed.
When traveling, you need a partner that makes both work and relaxation easy. At Crowne Plaza Hotels & Resorts, we focus on one thing and do it well: making your stay a success. With more than 400 properties worldwide, our premium accommodations, business-ready services and spaces, and fast and fresh meal options are designed to keep you productive, connected, rested, and restored during your stay. Whatever your business or personal needs, our expert staff is on it.
The total investment necessary to begin operation of a typical
300-room Crowne Plaza or Crowne Plaza Suites hotel, excluding land costs
and other matters, ranges from $35,380,430 to $60,089,100 ($117,935 to
$200,297 per guest room) or more, including between $304,380 and
$538,200 or more that must be paid to the franchisor or an affiliate.
The total investment necessary to begin operation of a typical 250-room
Crowne Plaza Resort hotel, excluding land costs and other matters,
ranges from $40,406,030 to $70,256,900 ($161,624 to $281,028 per guest
room) or more, including between $252,380 and $456,200 or more that must
be paid to the franchisor or an affiliate.
About TownePlace Suites
TownePlace Suites: The Special Features of Our Extended Stay Hotels
For your comfort
Our extended stay hotel offers suites that are 25% larger than typical hotel rooms
Luxury bedding - crisp linens, fluffier pillows, thicker mattresses
Separate living and sleeping areas
Three spacious floor plans: studio, 1- and 2-bedroom suites
Electronic card-key locks
Smoke detectors and sprinklers
For your convenience
Fully equipped kitchen including conventional full-size refrigerator/freezer, stovetop, oven, coffee maker, microwave, eating utensils, and dishwasher
Adjoining studio suites available
Suites designed for persons with disabilities available
Sofa bed in some suites
Separate telephone and data lines
Iron and ironing board
For your routines & relaxation
Free high-speed Internet (in many hotels)
Remote-controlled TV with premium channels, including HBO
Exercise room & outdoor swimming pool
The total investment necessary to begin operation of a newly-constructed
prototypical TownePlace Suites by Marriott hotel, excluding the cost of
real estate and related costs (building permit, tap, and impact fees),
ranges from $9,180,100 to $19,898,300 for an 80 to 110-suite TownePlace
Suites by Marriott hotel and from $13,127,900 to $25,635,600 for a 120
to 150-suite TownePlace Suites by Marriott hotel. This includes
approximately $150,300 to $217,100 that must be paid to the franchisor
or an affiliate.