Crowne Plaza vs Clarion Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Crowne Plaza vs Clarion including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Crowne Plaza Franchise
Clarion Franchise
Investment $35,380,430 - $70,256,900$519,750 - $2,771,599
Franchise Fee $75,000$40,000
Royalty Fee 5%4.25%
Advertising Fee -3.25%
Year Founded 19831963
Year Franchised 19831987
Term Of Agreement -20 years
Term Of Agreement -20 years
Renewal Fee --


Business Experience Requirements

 
Crowne Plaza Franchise
Clarion Franchise
Experience --

Financing Options

 
Crowne Plaza Franchise
Clarion Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/-
Start-up Costs -/Yes-/-
Equipment -/Yes-/-
Inventory -/Yes-/-
Receivables -/Yes-/-
Payroll -/Yes-/-

Training & Support

 
Crowne Plaza Franchise
Clarion Franchise
Training On-The-Job Training: Varies Classroom Training: Varies -
Support Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
Marketing Ad Templates National Media SEO Loyalty program/app -
Operations --

Expansion Plans

 
Crowne Plaza Franchise
Clarion Franchise
US Expansion Yes-
Canada Expansion --
International Expansion Yes-

Company Overviews

About Crowne Plaza

 "Crowne
Work. Connect. Succeed.

When traveling, you need a partner that makes both work and relaxation easy. At Crowne Plaza Hotels & Resorts, we focus on one thing and do it well: making your stay a success. With more than 400 properties worldwide, our premium accommodations, business-ready services and spaces, and fast and fresh meal options are designed to keep you productive, connected, rested, and restored during your stay. Whatever your business or personal needs, our expert staff is on it.

The total investment necessary to begin operation of a typical 300-room Crowne Plaza or Crowne Plaza Suites hotel, excluding land costs and other matters, ranges from $35,380,430 to $60,089,100 ($117,935 to $200,297 per guest room) or more, including between $304,380 and $538,200 or more that must be paid to the franchisor or an affiliate.
The total investment necessary to begin operation of a typical 250-room Crowne Plaza Resort hotel, excluding land costs and other matters, ranges from $40,406,030 to $70,256,900 ($161,624 to $281,028 per guest room) or more, including between $252,380 and $456,200 or more that must be paid to the franchisor or an affiliate.

About Clarion

Choice hotel's full service brand.
The franchise offered is for the rights to own and/or operate a
CLARION HOTEL, CLARION INN, CLARION INN & SUITES, CLARION SUITES, or
CLARION RESORT ("CLARION”) hotel business or a CLARION POINTE ("CLARION
POINTE”) hotel business.