Crowne Plaza vs Centerstone Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Crowne Plaza vs Centerstone including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$35,380,430 - $70,256,900 | $47,149 - $8,728,147 |
Franchise Fee |
$75,000 | $17,000 |
Royalty Fee |
5% | 2% |
Advertising Fee |
- | 2% |
Year Founded |
1983 | 2012 |
Year Franchised |
1983 | 2012 |
Term Of Agreement |
- | as low as 3 years |
Term Of Agreement |
- | as low as 3 years |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
- | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
-/Yes | -/- |
Start-up Costs |
-/Yes | -/- |
Equipment |
-/Yes | -/- |
Inventory |
-/Yes | -/- |
Receivables |
-/Yes | -/- |
Payroll |
-/Yes | -/- |
Training & Support |
Training |
On-The-Job Training: Varies
Classroom Training: Varies
| - |
Support |
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
| - |
Marketing |
Ad Templates
National Media
SEO
Loyalty program/app
| - |
Operations |
- | - |
Expansion Plans |
US Expansion |
Yes | - |
Canada Expansion |
- | - |
International Expansion |
Yes | - |
Company Overviews
About Crowne Plaza
Work. Connect. Succeed.
When traveling, you need a partner that makes both work and relaxation easy. At Crowne Plaza Hotels & Resorts, we focus on one thing and do it well: making your stay a success. With more than 400 properties worldwide, our premium accommodations, business-ready services and spaces, and fast and fresh meal options are designed to keep you productive, connected, rested, and restored during your stay. Whatever your business or personal needs, our expert staff is on it.
The total investment necessary to begin operation of a typical
300-room Crowne Plaza or Crowne Plaza Suites hotel, excluding land costs
and other matters, ranges from $35,380,430 to $60,089,100 ($117,935 to
$200,297 per guest room) or more, including between $304,380 and
$538,200 or more that must be paid to the franchisor or an affiliate.
The total investment necessary to begin operation of a typical 250-room
Crowne Plaza Resort hotel, excluding land costs and other matters,
ranges from $40,406,030 to $70,256,900 ($161,624 to $281,028 per guest
room) or more, including between $252,380 and $456,200 or more that must
be paid to the franchisor or an affiliate.
About Centerstone
At Centerstone we offer 3 concepts:
Centerstone Inns & Suites
Centerstone Inns are an economy based product that represents exceptional value to its guests. A typical Centerstone Inn would have a minimum of two diamond/star like quality. Typically, it does not include a restaurant and bar and has an average size of 75 rooms.
A Centerstone Inns & Suites is basically the same as a Centerstone Inns with 20% or more of its inventory being suites, versus standard guest rooms.
Centerstone Hotel
A Centerstone Hotel is typically a minimum of three diamond/star like quality that competes in the mid market and brings exceptional value to its customers. Most Centerstone Hotels are full service and provide a restaurant, lounge, meeting rooms and other related services. Waivers are available for restaurants providing a free breakfast buffet is offered. A typical Centerstone Hotel is interior corridor and mid-rise to high-rise with approximately 125 rooms or more.
Centerstone Plaza Hotel
A Centerstone Plaza Hotel is typically a four diamond/star like quality product that has an immediate wow factor and competes in the high end of the mid tier sector. A Centerstone Plaza Hotel is designed for the more discriminating value conscious traveler. Typically these properties are 150 rooms or larger, full service with restaurant/bar, meeting facilities, swimming pool, health club and other elevated brand standards and service amenities that make this product a true four diamond/star like experience.
Franchise Terms
Application Fee: $2,000
Initial Fee: $12,000
Royalty & Marketing Fees: 3% Gross Room Revenue
Annual Conference Fee: $499
The Centerstone brand offers one of the lowest fee structures in the industry. With an initial fee of only $12,000, franchisees can have short-term agreements as low as 36 months. Combined marketing and royalty is only 3%. Everything mentioned above is coupled with a cutting-edge reservation system, strong consumer marketing programs, and a commitment of fairness and understanding which makes Centerstone one of best choices in franchising today. Welcome to a true, “franchise-friendly”, brand.
The total investment necessary to begin operation of a Centerstone
Lodging Facility franchised business is between $3,482,149 and
$8,728,147 for a newly constructed hotel. This includes between $42,999
and $67,997 that must be paid to the franchisor or its affiliates.
The
total investment necessary to begin operation of a Centerstone Lodging
Facility franchised business conversion of an existing hotel is between
$47,149 and $1,648,147. This includes between $35,999 and $67,997 that
must be paid to the franchisor or its affiliates(s).